job description
Join Reed Elsevier as a Paid Search Analyst in the vibrant digital hub of Bali, Indonesia. In this dynamic role, you will spearhead the strategy, execution, and optimization of paid search campaigns to drive measurable business growth. Leveraging data-driven insights, you will refine targeting, bidding strategies, and ad creatives to maximize ROI and enhance customer acquisition across key digital platforms.
As part of our global marketing team, you will collaborate with cross-functional stakeholders to align paid search initiatives with broader business objectives. Your expertise in PPC, analytics, and performance marketing will be instrumental in scaling our digital presence in competitive markets. This is a unique opportunity to work in a fast-paced, innovative environment while enjoying the work-life balance that Bali’s inspiring landscape offers.
If you are passionate about digital advertising, thrive in a data-centric culture, and want to make an impact in a leading global organization, we’d love to hear from you.
Responsibility
- Develop, manage, and optimize paid search campaigns (Google Ads, Bing Ads, etc.) to achieve KPIs such as CTR, CPA, and ROAS.
- Conduct keyword research, audience segmentation, and competitive analysis to refine targeting strategies.
- Monitor and analyze campaign performance using tools like Google Analytics, Google Tag Manager, and third-party platforms.
- Implement A/B testing for ad copies, landing pages, and bidding strategies to improve conversion rates.
- Collaborate with marketing, sales, and creative teams to align paid search efforts with overall business goals.
- Prepare detailed reports and presentations to communicate insights, trends, and recommendations to stakeholders.
- Stay updated with industry trends, algorithm changes, and emerging tools in paid search and digital marketing.
- Optimize budget allocation across campaigns to ensure cost-efficiency and maximum impact.
Qualifications
- Bachelor’s degree in Marketing, Business, Statistics, or a related field. Advanced degrees or certifications (e.g., Google Ads, Microsoft Advertising) are a plus.
- 3+ years of hands-on experience managing paid search campaigns with a proven track record of driving growth.
- Proficiency in PPC platforms (Google Ads, Bing Ads) and analytics tools (Google Analytics, Data Studio, SEMrush, etc.).
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
- Experience with bid management tools, automation scripts, and advanced Excel/Google Sheets functions.
- Excellent communication and collaboration skills to work effectively with global teams.
- Familiarity with HTML, CSS, or JavaScript for landing page optimization is a bonus.
- Self-motivated, detail-oriented, and able to thrive in a fast-paced, results-driven environment.