job description
Are you a data-driven digital marketer with a passion for crafting high-impact paid media campaigns? VA Masters is seeking a dynamic Paid Media Manager to join our remote team and lead our performance marketing efforts from the vibrant hubs of Bali—whether you're based in Canggu, Ubud, or any of Bali’s digital nomad hotspots.
In this role, you’ll develop, execute, and optimize paid advertising strategies across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and TikTok to drive lead generation, brand awareness, and ROI. You’ll work closely with our marketing and creative teams to ensure campaigns are aligned with business goals, leveraging analytics to refine targeting, messaging, and budget allocation.
This is a part-time, remote opportunity perfect for self-starters who thrive in a fast-paced, results-oriented environment. If you’re a strategic thinker with a knack for turning ad spend into measurable growth, we’d love to hear from you!
Responsibility
- Develop and manage end-to-end paid media campaigns across Google Ads, Meta, LinkedIn, TikTok, and other emerging platforms.
- Conduct keyword research, audience segmentation, and A/B testing to optimize ad performance and CTR.
- Monitor and analyze KPIs (CPC, CPA, ROAS, conversion rates) using tools like Google Analytics, Meta Ads Manager, and third-party dashboards.
- Collaborate with creative teams to produce high-converting ad copy, visuals, and landing pages.
- Allocate and adjust budgets based on performance data and seasonal trends to maximize ROI.
- Stay ahead of industry trends, algorithm updates, and new ad formats to keep campaigns competitive.
- Generate detailed reports and insights for stakeholders, highlighting successes and areas for improvement.
- Scale successful campaigns and test new strategies to expand reach and engagement.
Qualifications
- 3+ years of experience in paid media management, with a proven track record of scaling campaigns.
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and TikTok Ads (certifications are a plus).
- Strong analytical skills with experience in Google Analytics, Looker Studio, or similar tools.
- Excellent written and verbal communication skills in English for ad copy and team collaboration.
- Ability to work independently in a remote setting with minimal supervision.
- Familiarity with CRM systems, marketing automation, and pixel tracking.
- Creative problem-solving mindset with a data-driven approach to decision-making.
- Based in or willing to relocate to Bali, Indonesia (preferred but not mandatory).