job description
Join Field Catering & Supplies Pte Ltd as a Brand & Trade Marketing Executive in the vibrant heart of Bali! This is your chance to shape compelling brand narratives and drive impactful trade marketing strategies in a fast-paced FMCG environment. Youâll collaborate with cross-functional teams to elevate brand visibility, engage target audiences, and execute data-driven campaigns that resonate in both B2B and B2C markets.
Based in Kuta, Badung, youâll leverage your creativity and analytical skills to develop integrated marketing solutionsâfrom digital activations to in-store promotionsâthat deliver measurable business growth. Whether youâre refining brand positioning, managing trade partnerships, or analyzing market trends, your work will directly influence our expansion across Indonesiaâs dynamic consumer landscape.
Weâre looking for a strategic thinker with a passion for storytelling and a knack for turning insights into action. If you thrive in collaborative settings and want to make your mark in a company that values innovation, this role is for you.
Responsibility
- Develop and execute end-to-end brand campaigns (ATL/BTL) aligned with business objectives, ensuring consistency across all touchpoints.
- Design and implement trade marketing strategies to enhance product visibility and drive sales in retail and wholesale channels.
- Collaborate with sales teams to create promotional toolkits, merchandising guidelines, and incentive programs for distributors and retailers.
- Monitor and analyze market trends, competitor activities, and consumer insights to identify opportunities for brand differentiation.
- Manage digital marketing initiatives, including social media, email campaigns, and content creation to boost engagement and lead generation.
- Coordinate with external agencies (design, PR, media) to produce high-impact creative assets and campaign materials.
- Track KPIs (e.g., brand awareness, market share, ROI) and present performance reports with actionable recommendations.
- Support new product launches with go-to-market plans, including pricing strategies, packaging, and launch events.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in brand management, trade marketing, or FMCG marketing (preferably in Southeast Asia).
- Proven track record in developing successful marketing campaigns and trade activation programs.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM software, or market research platforms.
- Excellent communication and presentation skills in English; Indonesian language is a plus.
- Creative mindset with the ability to translate data into compelling narratives and visual concepts.
- Experience managing budgets, timelines, and cross-functional stakeholders in a fast-paced environment.
- Familiarity with SEO, SEM, and digital advertising (e.g., Meta Ads, Google Ads) is advantageous.