job description
Are you a data-driven storyteller with a passion for Meta advertising? EMAPTA is looking for a high-impact Meta Creative Strategist to join our dynamic team. In this role, you will sit at the intersection of creative design and performance marketing, turning actionable Meta insights into high-converting ad campaigns that scale global brands.
As a Performance Creative Specialist, you won't just be managing ads—you will be architecting visual strategies. You will analyze creative fatigue, A/B test ad variations, and translate complex metrics into winning creative briefs. This is a Work From Home (WFH) opportunity on a Night Shift schedule, offering the perfect work-life balance with weekends off.
If you thrive in a fast-paced environment and have a proven track record of optimizing ROAS through innovative visual storytelling, we want to hear from you.
Responsibility
- Develop and execute comprehensive creative strategies specifically for Meta (Facebook & Instagram) ad platforms.
- Analyze performance data to identify trends, creative fatigue, and opportunities for scaling campaigns.
- Collaborate with graphic designers and video editors to brief high-performing creative assets.
- Conduct continuous A/B testing on ad concepts, messaging, and visual formats to improve conversion rates.
- Monitor and report on key performance indicators (KPIs) such as CTR, CPC, and ROAS.
- Implement data-backed optimizations to ensure creative assets align with the broader marketing funnel.
- Stay ahead of Meta advertising trends, algorithm updates, and new platform features.
Qualifications
- Minimum 3 years of experience as a Performance Marketer, Creative Strategist, or Media Buyer with a focus on Meta.
- Strong portfolio demonstrating the ability to drive ecommerce growth through creative campaigns.
- Deep expertise in Meta Ads Manager and Meta Business Suite.
- Solid understanding of conversion rate optimization (CRO) and direct response marketing principles.
- Excellent analytical skills; ability to interpret data and turn it into actionable creative direction.
- Exceptional written and verbal communication skills in English.
- Reliable home office setup for a stable remote work experience.
- Ability to work effectively during night shift hours.