job description
Are you a creative storyteller with a passion for hospitality? Mercure Kota Kinabalu City Centre is seeking a dynamic and strategic Mass Communication Executive to elevate our brand presence. In this role, you will be the voice of our hotel, crafting compelling narratives that resonate with our guests and local community.
As our Mass Communication Executive, you will be responsible for managing the hotel's corporate image, driving digital engagement, and executing communication strategies that strengthen our market positioning. You will thrive in a fast-paced environment where creativity meets professional excellence, ensuring that every piece of content reflects the premium quality and unique charm of the Mercure brand.
Responsibility
- Develop and execute comprehensive social media content calendars across platforms like Instagram, Facebook, and LinkedIn.
- Monitor and manage the hotel’s digital reputation and respond to guest inquiries to maintain high service standards.
- Coordinate with internal departments to capture high-quality photos and videos of hotel facilities and events.
- Design and distribute marketing collaterals, press releases, and internal communications.
- Analyze social media metrics and provide monthly performance reports to optimize reach and engagement.
- Support the planning and execution of promotional events and marketing campaigns.
- Ensure all communications are aligned with the global Accor/Mercure brand identity and guidelines.
Qualifications
- Diploma or Bachelor’s Degree in Mass Communication, Marketing, Public Relations, or a related field.
- Minimum 1-2 years of experience in digital marketing or corporate communications, preferably in the hospitality industry.
- Strong command of English and Bahasa Malaysia, both written and verbal.
- Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop/Illustrator) and video editing apps (e.g., CapCut, Premiere Rush).
- Excellent creative writing skills with the ability to adapt tone to different audiences.
- Strong understanding of social media trends and digital marketing best practices.
- Ability to work independently as well as collaboratively in a fast-paced environment.