job description
Join Lencir Indonesia as a Marketing Supervisor and lead the charge in transforming strategic marketing plans into high-impact execution across our flagship brands, Lencir and Rica Rico. Based in the vibrant hub of Canggu, Bali, this role is perfect for a proactive, hands-on professional who thrives in fast-paced environments and is passionate about driving brand growth, customer engagement, and market expansion.
In this position, you will oversee end-to-end marketing campaigns, collaborate with cross-functional teams, and leverage data-driven insights to optimize performance. Your leadership will be instrumental in shaping the voice of our brands, enhancing visibility, and delivering measurable results in a competitive landscape.
If you’re a creative thinker with a knack for execution and a desire to make a tangible impact, we’d love to hear from you. This is your opportunity to grow with a dynamic company at the forefront of Indonesia’s consumer market.
Responsibility
- Develop and execute comprehensive marketing strategies to elevate brand awareness and drive sales for Lencir and Rica Rico.
- Lead cross-functional teams (creative, digital, sales) to ensure seamless campaign rollouts from concept to completion.
- Monitor and analyze market trends, competitor activities, and consumer behavior to refine marketing approaches.
- Oversee digital marketing initiatives, including social media, SEO/SEM, email campaigns, and content creation.
- Manage budgets, allocate resources efficiently, and track ROI for all marketing activities.
- Collaborate with product teams to align marketing efforts with new launches and promotions.
- Build and maintain strong relationships with media partners, influencers, and vendors.
- Prepare performance reports and present insights to senior management for data-driven decision-making.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5 years of experience in marketing, with at least 2 years in a supervisory role.
- Proven track record of designing and executing successful marketing campaigns (B2C preferred).
- Strong analytical skills with proficiency in tools like Google Analytics, CRM software, or marketing automation platforms.
- Excellent communication and leadership skills to inspire and manage teams.
- Deep understanding of digital marketing channels (social media, PPC, SEO) and traditional marketing methods.
- Creative problem-solver with a results-oriented mindset.
- Fluency in English and Indonesian is a plus.