job description
Join HNG Capital Sdn Bhd as a Senior Marketing Communications Manager and take the lead in shaping our brandâs voice, driving customer engagement, and fueling business growth in the dynamic markets of Southeast Asia. Based in the vibrant hub of Canggu, Bali, youâll spearhead strategic marketing communications, craft compelling narratives, and execute multi-channel campaigns that elevate our brand presence and resonate with diverse audiences.
This is a unique opportunity to blend creativity with data-driven insights, collaborating with cross-functional teams to deliver impactful messaging, PR initiatives, and digital content that aligns with our business objectives. If youâre a visionary leader with a passion for storytelling and a track record of transforming brand visibility, we want to hear from you.
Responsibility
- Develop and execute integrated marketing communications strategies to enhance brand awareness, reputation, and customer loyalty across digital and traditional channels.
- Lead the creation of high-impact content, including press releases, social media campaigns, email marketing, and thought leadership pieces.
- Oversee media relations and PR activities, building and maintaining relationships with journalists, influencers, and industry partners.
- Collaborate with design, sales, and product teams to ensure consistent brand messaging and visual identity across all touchpoints.
- Monitor and analyze campaign performance metrics (e.g., engagement rates, lead generation, ROI) and optimize strategies based on insights.
- Manage crisis communications and reputation risk, ensuring proactive and transparent responses to stakeholder concerns.
- Drive employer branding initiatives to attract top talent and position HNG Capital as an industry leader.
- Stay ahead of market trends and competitive landscapes, identifying opportunities to differentiate our brand.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field; Masterâs degree is a plus.
- 7+ years of experience in marketing communications, branding, or PR, with at least 3 years in a senior/leadership role.
- Proven track record of developing and executing successful B2B/B2C campaigns in finance, investment, or professional services sectors.
- Exceptional written and verbal communication skills in English; proficiency in Indonesian or other Southeast Asian languages is advantageous.
- Strong project management and stakeholder engagement abilities, with experience leading cross-functional teams.
- Expertise in digital marketing tools (e.g., Google Analytics, CRM systems, social media platforms) and SEO/SEM best practices.
- Creative thinker with a data-driven mindset, able to balance innovation with measurable outcomes.
- Experience working in international or multicultural environments, with a deep understanding of Asian markets.