job description
Join Surya Bumi Retailindo as a Marketing Specialist and drive the growth of premium cycling brands in Baliâs dynamic market. This role offers a unique opportunity to shape brand narratives, engage passionate communities, and execute cutting-edge digital strategies in one of Indonesiaâs most vibrant lifestyle hubs.
As the ideal candidate, youâll blend creativity with data-driven insights to elevate brand visibility across digital platforms, social media, influencer collaborations (KOL), and community engagement. Whether youâre crafting compelling campaigns, analyzing performance metrics, or fostering partnerships with local cycling enthusiasts, your work will directly impact brand loyalty and revenue growth.
Based in Bali (Canggu, Ubud, or surrounding areas), youâll collaborate with a forward-thinking team to position our cycling brands as leaders in the industry. If youâre passionate about marketing, cycling culture, and creating impactful connections, this is your chance to pedal your career forward in a role that merges passion with profession.
Responsibility
- Develop and execute multi-channel marketing strategies (digital, social, email, and offline) to boost brand awareness and customer acquisition for premium cycling products.
- Manage social media platforms (Instagram, Facebook, TikTok, LinkedIn) with engaging content, community interactions, and performance tracking.
- Identify and collaborate with Key Opinion Leaders (KOLs) and micro-influencers in the cycling and fitness niches to amplify brand reach.
- Plan and execute community events, rides, and activations to foster brand loyalty and customer engagement.
- Monitor and analyze KPIs (ROI, engagement rates, conversion metrics) to optimize campaigns and report insights to stakeholders.
- Create SEO-optimized content (blogs, videos, ads) tailored to cycling enthusiasts and casual riders.
- Coordinate with cross-functional teams (sales, product, design) to ensure brand consistency and alignment with business goals.
- Stay ahead of industry trends in cycling, e-commerce, and digital marketing to propose innovative strategies.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or related fields.
- Minimum 3 years of experience in digital marketing, social media management, or brand marketing (cycling/fitness industry is a plus).
- Proven track record of successful campaign management with measurable results (portfolio or case studies preferred).
- Strong proficiency in social media platforms, Google Analytics, SEO tools, and content creation (Canva, Adobe Suite, or video editing is a bonus).
- Excellent written and verbal communication skills in English (Bahasa Indonesia is advantageous).
- Passion for cycling, outdoor sports, or lifestyle brands with an understanding of the target audience.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Self-motivated, creative, and able to thrive in a fast-paced, collaborative environment.