job description
Join Howel and Co as a Marketing Specialist and become the driving force behind our brand’s growth in Bali’s vibrant business landscape. This is not just another marketing role—it’s an opportunity to shape strategies, execute impactful campaigns, and elevate our market presence as a marketing generalist.
Based in the heart of Bali’s most dynamic areas—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll collaborate with cross-functional teams to deliver innovative solutions that resonate with our target audience. Whether it’s digital marketing, content creation, or brand management, your expertise will be pivotal in achieving our business objectives.
We’re looking for a creative, data-driven professional who thrives in a fast-paced environment and is passionate about building meaningful connections with customers. If you’re ready to take ownership of end-to-end marketing initiatives and make a tangible impact, this role is for you.
Responsibility
- Develop and execute multi-channel marketing strategies (digital, social, email, and offline) to drive brand awareness and lead generation.
- Create and manage engaging content (blogs, social media posts, videos, and graphics) aligned with brand voice and business goals.
- Conduct market research and competitive analysis to identify trends, opportunities, and customer insights.
- Optimize marketing campaigns using SEO/SEM, PPC, and analytics tools to maximize ROI and performance.
- Collaborate with sales and product teams to ensure consistent messaging and alignment across all customer touchpoints.
- Monitor and report on KPIs (traffic, conversion rates, engagement) and adjust strategies based on data-driven insights.
- Manage social media platforms, community engagement, and influencer partnerships to amplify brand reach.
- Coordinate events, promotions, and partnerships to enhance customer acquisition and retention.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3+ years of experience in marketing, preferably in a generalist or multi-channel role.
- Proven track record in digital marketing (SEO, social media, email, PPC) and content creation.
- Proficiency in marketing tools (Google Analytics, Meta Ads, HubSpot, Canva, or similar).
- Strong analytical and project management skills with the ability to prioritize tasks in a dynamic environment.
- Excellent written and verbal communication skills in English (Bahasa Indonesia is a plus).
- Creative thinker with a data-driven mindset and a passion for storytelling.
- Experience in B2B or B2C marketing within the Indonesian market is highly desirable.