job description
Join PT Surya Tanjung Jaya as a Social Media Manager and take the lead in shaping our brandâs digital presence across Baliâs most vibrant communitiesâCanggu, Ubud, Denpasar, and beyond. This is a unique opportunity to blend creativity with strategy, driving engagement, growth, and brand loyalty in one of Southeast Asiaâs most dynamic markets.
In this role, youâll develop and execute data-driven social media campaigns, create compelling content, and analyze performance to refine our approach. With a competitive salary (IDR 8Mâ15M/month), professional development opportunities, and flexible work arrangements, we empower you to thrive in a collaborative and innovative environment.
Whether youâre crafting viral content for Instagram, engaging audiences on LinkedIn, or leveraging TikTok trends, your work will directly impact our brandâs visibility and success. If youâre passionate about storytelling, analytics, and building communities, weâd love to hear from you.
Responsibility
- Develop and implement a comprehensive social media strategy aligned with brand goals, targeting Baliâs local and international audiences.
- Create, curate, and schedule high-quality content (posts, stories, reels, videos) for platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube.
- Monitor and analyze KPIs (engagement rates, follower growth, conversions) using tools like Google Analytics, Meta Business Suite, and Hootsuite.
- Engage with followers, respond to comments/messages, and foster a loyal online community through authentic interactions.
- Collaborate with influencers, photographers, and videographers to produce brand-aligned content and expand reach.
- Stay ahead of social media trends, algorithm changes, and emerging platforms to keep our strategy innovative.
- Manage paid social media campaigns, including budget allocation, A/B testing, and ROI optimization.
- Provide monthly reports on performance, insights, and recommendations for continuous improvement.
Qualifications
- Proven experience (2+ years) as a Social Media Manager or similar role, preferably in the hospitality, tourism, or lifestyle sectors.
- Strong portfolio showcasing content creation, campaign management, and audience growth across multiple platforms.
- Proficiency in social media tools (Canva, Adobe Creative Suite, CapCut, Meta Ads Manager, Google Analytics).
- Excellent written and verbal communication skills in English; Indonesian language is a plus.
- Deep understanding of SEO principles and how they apply to social media content.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Creative thinker with a keen eye for visual storytelling and brand consistency.
- Ability to work independently, meet deadlines, and adapt to fast-paced environments.