job description
Join UCPB Savings as a Marketing Specialist in the vibrant heart of Bali! This is your chance to drive financial growth while enjoying the island’s dynamic work-life balance. In this role, you’ll play a pivotal part in accrediting agencies, generating high-quality loan accounts, and cross-selling a diverse portfolio of banking products to meet and exceed the bank’s profitability targets.
Based in our Bali office, you’ll collaborate with a forward-thinking team to develop and execute innovative marketing strategies tailored to the local and expatriate markets. Your efforts will directly contribute to expanding our customer base and enhancing brand visibility in one of Southeast Asia’s most thriving financial hubs.
If you’re a results-driven professional with a passion for marketing and finance, this role offers the perfect blend of career growth and lifestyle benefits in a tropical paradise.
Responsibility
- Develop and implement targeted marketing campaigns to attract new clients and retain existing ones in the Bali region.
- Accredit and manage relationships with agencies and partners to expand loan account generation.
- Cross-sell banking products (e.g., savings accounts, credit cards, investment plans) to meet sales targets.
- Analyze market trends and customer data to optimize marketing strategies for maximum ROI.
- Collaborate with the sales team to align marketing efforts with business growth objectives.
- Monitor and report on campaign performance, providing actionable insights for continuous improvement.
- Represent UCPB Savings at local events and networking opportunities to build brand awareness.
- Ensure compliance with banking regulations and internal policies in all marketing activities.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field.
- Minimum 3 years of experience in marketing, preferably in the financial or banking sector.
- Proven track record in lead generation, agency accreditation, and product cross-selling.
- Strong analytical and strategic thinking skills with data-driven decision-making abilities.
- Excellent communication and negotiation skills in English (additional Indonesian language skills are a plus).
- Proficiency in digital marketing tools (e.g., CRM software, Google Analytics, social media platforms).
- Ability to work in a fast-paced, target-driven environment with minimal supervision.
- Familiarity with Bali’s market dynamics and expatriate community is advantageous.