job description
Are you a data-driven Performance Marketing Specialist passionate about scaling global paid media campaigns? Hinomi Pte. Ltd. is seeking a dynamic professional to lead our Google Ads, Meta, and TikTok advertising strategies from the vibrant hub of Bali, Indonesia.
In this role, you’ll architect high-impact digital campaigns, optimize for ROAS (Return on Ad Spend), and drive customer acquisition across international markets. Leverage cutting-edge tools and analytics to refine targeting, A/B test creatives, and scale winning strategies. This is your chance to shape the future of performance marketing in a fast-paced, results-oriented environment—all while enjoying Bali’s inspiring work-life balance.
Join a forward-thinking team where your expertise in paid social, search, and programmatic advertising will directly impact revenue growth. If you thrive on data, creativity, and measurable success, we want to hear from you.
Responsibility
- Develop, execute, and optimize multi-channel paid media campaigns (Google Ads, Meta, TikTok) to maximize ROAS and CAC efficiency.
- Conduct audience research and segmentation to refine targeting strategies for global markets.
- Monitor KPIs (CTR, CPA, LTV) and provide data-driven recommendations for campaign improvements.
- Collaborate with creative teams to produce high-converting ad assets (copy, visuals, videos) tailored to platform best practices.
- Implement A/B testing frameworks for ads, landing pages, and bidding strategies to enhance performance.
- Scale successful campaigns by reallocating budgets and expanding into new geographies or audience segments.
- Stay ahead of industry trends (e.g., AI-driven advertising, privacy changes) and adapt strategies accordingly.
- Prepare weekly/monthly reports with actionable insights for stakeholders.
Qualifications
- 3+ years of experience in performance marketing, with a proven track record of managing $50K+ monthly ad spend.
- Expertise in Google Ads (Search, Display, YouTube), Meta Ads Manager, and TikTok Ads.
- Strong analytical skills with proficiency in Google Analytics 4, Looker Studio, or similar tools.
- Experience with bid management tools (e.g., Google Bid Simulator, Smart Bidding) and attribution modeling.
- Ability to interpret complex data sets and translate insights into strategic actions.
- Excellent written and verbal communication skills for cross-functional collaboration.
- Certifications in Google Ads, Meta Blueprint, or TikTok Ads are a plus.
- Self-starter mindset with the ability to work independently in a remote or hybrid setting.