job description
Join Sambal Bakar Indonesia, a leading name in Indonesiaās vibrant food industry, as we expand our digital footprint across Baliās most dynamic markets. Weāre seeking a results-driven Digital Marketing Manager to spearhead our growth through food delivery aggregators, strategic partnerships, and data-driven campaigns that elevate brand visibility and drive sales.
Based in the heart of Badung, Bali, youāll work in a fast-paced, innovative environment where your expertise in performance marketing, e-commerce, and partnership management will directly impact our revenue and market share. This is a unique opportunity to shape the digital strategy of a beloved local brand while leveraging cutting-edge tools and analytics to optimize customer acquisition and retention.
If youāre passionate about food, digital innovation, and scalable growth, weād love to hear from you. Apply now to be part of a team thatās redefining how Indonesia experiences its favorite flavorsāone click at a time.
Responsibility
- Develop and execute data-driven digital marketing strategies to boost sales across food delivery platforms (e.g., GoFood, GrabFood, ShopeeFood).
- Build and maintain strategic partnerships with aggregators, influencers, and local businesses to expand market reach.
- Optimize paid advertising campaigns (Google Ads, Meta, TikTok) with A/B testing and ROI analysis.
- Monitor KPIs (CAC, LTV, conversion rates) and adjust strategies to maximize customer acquisition and retention.
- Collaborate with the creative team to produce engaging content (social media, email, promotions) aligned with brand identity.
- Analyze market trends and competitor activity to identify growth opportunities in Baliās F&B sector.
- Manage budget allocation across channels, ensuring cost-efficient spend with high-impact results.
- Report performance metrics to stakeholders with actionable insights and recommendations.
Qualifications
- Bachelorās degree in Marketing, Business, or related fields; MBA is a plus.
- Minimum 5 years of experience in digital marketing, with a focus on e-commerce or F&B industry.
- Proven track record of managing food delivery aggregators and driving sales growth through digital channels.
- Expertise in Google Analytics, Meta Ads Manager, and SEO/SEM tools.
- Strong analytical and problem-solving skills, with proficiency in data visualization (e.g., Tableau, Power BI).
- Excellent communication and negotiation skills for partnership management.
- Familiarity with Baliās market dynamics and consumer behavior is a significant advantage.
- Ability to work in a fast-paced, contract-based role with adaptability to changing priorities.