job description
Are you a dynamic and innovative marketing professional with a passion for coffee and digital strategy? Mosto Coffee Roasters, a leading specialty coffee brand in Bali, is seeking an experienced Marketing Lead to drive our sales and digital marketing initiatives. In this role, you will develop and execute creative marketing strategies to elevate our brand presence, engage our audience, and boost revenue.
Based in the vibrant heart of Canggu, Bali, you’ll work in a collaborative and fast-paced environment, leading a team to deliver impactful campaigns across digital and traditional channels. If you thrive in a role that blends creativity with data-driven decision-making, this is your opportunity to make a lasting impact in the specialty coffee industry.
Join us and be part of a brand that values innovation, sustainability, and exceptional customer experiences.
Responsibility
- Develop and implement comprehensive marketing strategies to drive brand awareness and sales growth.
- Lead digital marketing campaigns across social media, SEO, email, and paid advertising channels.
- Oversee content creation, including social media posts, blogs, and promotional materials.
- Analyze market trends and consumer insights to refine marketing strategies.
- Collaborate with cross-functional teams to ensure brand consistency and alignment with business goals.
- Manage budgets and allocate resources effectively to maximize ROI.
- Monitor and report on key performance metrics to assess campaign success.
- Build and maintain relationships with influencers, partners, and media outlets.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in marketing, with a focus on digital and sales strategies.
- Proven track record of successful campaign management and team leadership.
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Ads, and SEO platforms.
- Excellent communication and interpersonal skills.
- Creative thinker with a data-driven approach to decision-making.
- Experience in the F&B or coffee industry is a plus.
- Fluency in English and Indonesian is preferred.