job description
Join Pusat Latihan Kemahiran Manfred Sdn Bhd as a Marketing Executive (Student Recruitment) and play a pivotal role in shaping the future of education in Bali! We are seeking a dynamic and results-driven marketing professional to drive student enrollment through innovative outreach strategies, lead follow-ups, and exceptional customer engagement. If you are passionate about education and thrive in a fast-paced environment, this is the perfect opportunity to make a meaningful impact while advancing your career in one of the worldâs most vibrant destinations.
In this role, you will be responsible for promoting our academy programs across Baliâs top locations, including Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung. Youâll collaborate with cross-functional teams to develop and execute marketing campaigns that resonate with students, parents, and educational stakeholders. From digital marketing to community engagement, your efforts will directly contribute to increasing enrollment and enhancing our academyâs reputation as a leader in skills training and education.
Bali offers a unique blend of professional growth and lifestyle benefits. Enjoy a competitive salary package, opportunities for career advancement, and the chance to work in a culturally rich and diverse environment. Whether youâre a seasoned marketing professional or an ambitious newcomer, this role provides the platform to showcase your skills and grow with a forward-thinking organization.
If youâre ready to take your marketing career to the next level while enjoying the beauty and excitement of Bali, weâd love to hear from you. Apply now and become a key player in our mission to empower the next generation of learners!
Responsibility
- Develop and execute strategic marketing campaigns to drive student enrollment across Bali, targeting key locations such as Canggu, Ubud, Denpasar, and Kuta.
- Conduct outreach initiatives, including digital marketing, social media engagement, and community events, to generate leads and increase brand awareness.
- Manage lead follow-ups through CRM systems, ensuring timely and personalized communication with prospective students and parents.
- Collaborate with academic and admissions teams to align marketing efforts with enrollment goals and program offerings.
- Analyze market trends and competitor activities to identify opportunities for growth and improvement in recruitment strategies.
- Organize and participate in educational fairs, open houses, and informational sessions to engage with potential students and stakeholders.
- Monitor and report on campaign performance, using data-driven insights to optimize marketing strategies and maximize ROI.
- Maintain strong relationships with educational partners, schools, and community organizations to enhance our academyâs network and reputation.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2 years of experience in marketing, student recruitment, or a similar role, preferably in the education sector.
- Proven track record of developing and executing successful marketing campaigns, with a focus on lead generation and conversion.
- Strong communication and interpersonal skills, with the ability to engage effectively with students, parents, and stakeholders.
- Proficiency in digital marketing tools, including social media platforms, email marketing, and CRM systems.
- Analytical mindset with the ability to interpret data and make informed decisions to drive marketing performance.
- Self-motivated, results-oriented, and able to work independently as well as part of a team.
- Fluency in English is required; additional languages (e.g., Bahasa Indonesia) are a plus.