job description
Join Prodema Investment Indonesia as a Digital Marketing Specialist in the heart of Bali! We’re seeking a creative and data-driven marketer to elevate our brand through compelling content and high-impact paid campaigns. If you thrive in a dynamic environment and have a passion for digital storytelling, this is your chance to make an impact in one of Indonesia’s most vibrant business hubs.
In this role, you’ll craft premium visual and written content using tools like Canva, CapCut, and Adobe Suite, while managing Meta and Google Ads to generate high-quality leads. You’ll also optimize our social media presence, ensuring maximum engagement and conversion across platforms. Bali’s unique market demands a blend of creativity and analytical precision—bring your expertise to a team that values innovation and results.
Whether you’re based in Canggu, Ubud, Denpasar, or another Bali hotspot, you’ll collaborate with a forward-thinking company committed to growth and excellence. This contract position offers a competitive salary, flexibility, and the opportunity to shape digital strategies in a fast-paced industry.
Responsibility
- Develop and execute high-converting digital content (graphics, videos, copy) using Canva, CapCut, and Adobe Creative Suite.
- Plan, launch, and optimize Meta (Facebook/Instagram) and Google Ads campaigns to drive lead generation and ROI.
- Manage and grow social media channels (Instagram, LinkedIn, TikTok, etc.) with data-driven strategies.
- Monitor KPIs (CTR, conversion rates, engagement) and adjust campaigns for peak performance.
- Collaborate with cross-functional teams to align digital marketing efforts with business goals.
- Conduct market research to identify trends, audience insights, and competitive opportunities in Bali’s digital landscape.
- Create and maintain a content calendar to ensure consistent, on-brand messaging.
- A/B test ad creatives, landing pages, and targeting to refine campaign effectiveness.
Qualifications
- Proven experience (1-3+ years) in digital marketing, social media management, or paid advertising.
- Proficiency in Canva, CapCut, Adobe Photoshop/Illustrator/Premiere Pro for content creation.
- Hands-on experience with Meta Ads Manager, Google Ads, and Google Analytics.
- Strong understanding of SEO, SEM, and social media algorithms.
- Excellent written and verbal communication skills in English (Bahasa Indonesia is a plus).
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Creative thinker with a portfolio showcasing past campaigns or content (links welcome).
- Ability to work independently in a remote or hybrid setting (Bali-based).