job description
Are you a digital marketing professional with a passion for paid advertising? PT Tanah Tumbuh Jaya is seeking a talented Meta Ads Specialist to join our dynamic team in Canggu, Bali. In this role, you will be responsible for planning, executing, and optimizing high-impact paid advertising campaigns across Meta (Facebook & Instagram) and Google platforms. If you thrive in a fast-paced environment and love driving measurable results, this is the perfect opportunity for you!
As a Meta Ads Specialist, you will work closely with our marketing team to develop data-driven strategies that enhance brand visibility, engagement, and conversions. Your expertise in digital advertising will play a key role in shaping our online presence and achieving business growth.
Join us in beautiful Bali and take your career to the next level while enjoying a vibrant work-life balance in one of the world’s most sought-after destinations.
Responsibility
- Develop, implement, and manage paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads.
- Conduct market research and audience analysis to optimize targeting and ad performance.
- Monitor key performance metrics (CTR, CPC, ROAS) and adjust strategies to maximize ROI.
- Create compelling ad copy and visuals that align with brand guidelines and campaign objectives.
- Collaborate with cross-functional teams to ensure campaign alignment with overall marketing goals.
- A/B test ad creatives, landing pages, and audience segments to refine campaign effectiveness.
- Generate detailed reports on campaign performance and provide actionable insights.
- Stay updated on industry trends and platform updates to maintain a competitive edge.
Qualifications
- Bachelor’s degree in Marketing, Digital Media, or a related field.
- Proven experience (2+ years) in managing Meta and Google Ads campaigns.
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Ads Manager, and Google Ads.
- Excellent written and verbal communication skills in English.
- Creative mindset with the ability to craft engaging ad content.
- Familiarity with SEO principles and digital marketing best practices.
- Ability to work independently and meet deadlines in a fast-paced environment.
- Certification in Meta Blueprint or Google Ads is a plus.