job description
Join PT Inessya Senyum Selalu as a Marketing & Communications Specialist in the vibrant heart of Bali! Weâre seeking a dynamic and creative professional to elevate our brand presence through strategic digital marketing, compelling content, and engaging social media campaigns.
In this role, youâll develop and execute innovative marketing strategies, craft high-impact copy, and manage end-to-end content creationâfrom graphic design to video editing. Whether itâs planning impactful events or analyzing campaign performance, your expertise will drive brand awareness and customer engagement in Baliâs competitive market.
Based in Badung, youâll collaborate with a passionate team to deliver results that align with our business goals. If you thrive in a fast-paced environment and have a knack for storytelling, this is your chance to make a lasting impact in one of Indonesiaâs most exciting regions.
Responsibility
- Develop and implement digital marketing strategies to enhance brand visibility and engagement across platforms.
- Create, curate, and schedule high-quality content (copy, graphics, videos) aligned with brand voice and audience preferences.
- Manage social media channels, including community engagement, growth strategies, and performance analytics.
- Design basic visual assets (banners, posts, infographics) using tools like Canva, Photoshop, or Illustrator.
- Edit photos and videos for campaigns, ensuring professional and on-brand output.
- Plan and execute events, promotions, and activations to boost customer interaction and loyalty.
- Monitor KPIs and metrics (e.g., reach, engagement, conversions) and provide data-driven recommendations.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
Qualifications
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience (2+ years) in social media management, content creation, or digital marketing.
- Proficiency in content planning tools (e.g., Trello, Asana) and scheduling platforms (e.g., Hootsuite, Buffer).
- Strong copywriting and storytelling skills with a portfolio of engaging content.
- Basic to intermediate graphic design and video editing skills (e.g., Canva, Adobe Suite, CapCut).
- Familiarity with SEO and analytics tools (Google Analytics, Meta Insights).
- Excellent communication and project management abilities.
- Passion for trends in digital marketing and a creative, detail-oriented mindset.