job description
Join Harrisma as a Product Marketing Manager for our OEM IT Hardware Product Division, where you will play a pivotal role in driving market growth and expanding our footprint in the IT hardware sector. This position is ideal for a Mandarin-speaking professional with a deep understanding of IT products and a passion for strategic marketing.
As part of our dynamic team, you will collaborate with principals, IT partners, sales teams, and end-users to develop and execute go-to-market strategies that enhance product visibility, demand generation, and customer engagement. Your expertise will be instrumental in analyzing market trends, identifying opportunities, and positioning our OEM hardware solutions as the preferred choice in a competitive landscape.
Based in the vibrant regions of Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung), this role offers a unique blend of professional growth and lifestyle benefits in one of the world’s most sought-after destinations.
Responsibility
- Develop and implement comprehensive product marketing strategies to increase market share and brand awareness for OEM IT hardware products.
- Conduct in-depth market research and competitive analysis to identify trends, opportunities, and customer needs.
- Collaborate with principals, IT partners, and sales teams to align product positioning, messaging, and promotional activities.
- Create compelling marketing collateral, including product brochures, presentations, and digital content tailored to diverse audiences.
- Lead end-to-end product launches, from planning and execution to post-launch evaluation and optimization.
- Engage with end-users and key stakeholders to gather feedback and refine product offerings based on market demands.
- Manage budgets and resources effectively to maximize ROI on marketing initiatives.
- Utilize Mandarin language skills to communicate with international partners and expand business opportunities in Mandarin-speaking markets.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
- Minimum 5 years of experience in product marketing, preferably in the IT hardware or OEM industry.
- Fluency in Mandarin (written and spoken) is mandatory; proficiency in English is required.
- Proven track record of developing successful marketing campaigns and driving product adoption.
- Strong analytical and strategic thinking skills with the ability to interpret market data and trends.
- Excellent communication, negotiation, and stakeholder management skills.
- Experience working with cross-functional teams in a fast-paced, international environment.
- Familiarity with digital marketing tools (e.g., CRM, SEO, social media platforms) is an advantage.