job description
Join Reed Elsevier as a Marketing Automation Specialist in the heart of Bali, Indonesia! In this dynamic role, you will leverage cutting-edge marketing automation tools and multi-channel strategies to drive impactful campaigns that position our products and services as industry leaders. You’ll collaborate with cross-functional teams to design, execute, and optimize data-driven marketing initiatives across digital, print, and broadcast media.
Based in one of Bali’s vibrant hubs—Canggu, Ubud, Denpasar, or surrounding areas—you’ll have the opportunity to work in a flexible, innovative environment while contributing to global marketing excellence. Your expertise in campaign management, lead nurturing, and performance analytics will be key to enhancing customer engagement and maximizing ROI.
If you’re passionate about transforming marketing through automation and thrive in a fast-paced, creative setting, this is your chance to make a tangible impact with a world-renowned organization.
Responsibility
- Develop, implement, and optimize marketing automation workflows (e.g., email, SMS, push notifications) to nurture leads and drive conversions.
- Design and execute multi-channel campaigns (digital, print, broadcast) aligned with brand and product positioning strategies.
- Segment audiences and personalize content using CRM and marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Monitor and analyze campaign performance using KPIs (CTR, conversion rates, ROI) and provide actionable insights for continuous improvement.
- Collaborate with sales, content, and design teams to ensure cohesive messaging and seamless customer journeys.
- A/B test campaign elements (subject lines, CTAs, landing pages) to refine strategies and enhance engagement.
- Maintain and update customer databases and ensure data integrity for targeted marketing efforts.
- Stay ahead of industry trends in marketing automation, AI, and MarTech to innovate campaign approaches.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in marketing automation, campaign management, or digital marketing.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Mailchimp, ActiveCampaign).
- Strong analytical skills with experience in Google Analytics, CRM systems, and data-driven decision-making.
- Excellent written and verbal communication skills in English with a knack for crafting compelling copy.
- Experience with HTML/CSS and email template design is a plus.
- Ability to manage multiple projects in a fast-paced environment with tight deadlines.
- Creative problem-solver with a results-oriented mindset and attention to detail.