job description
Join SPH Media as our Enterprise Marketing Manager and take the helm of our B2B and B2B2C marketing strategy in the dynamic Bali market. In this pivotal role, you will own and shape the end-to-end corporate customer journey, driving engagement, conversion, and long-term loyalty across enterprise clients. Your expertise will be instrumental in crafting data-driven campaigns, optimizing multi-channel touchpoints, and aligning marketing initiatives with business growth objectives.
Based in the vibrant hub of Canggu, Bali, you’ll collaborate with cross-functional teams to develop high-impact marketing frameworks, leverage cutting-edge digital tools, and measure performance against KPIs. This is a unique opportunity to lead a high-performing team while contributing to the expansion of SPH Media’s enterprise portfolio in Southeast Asia’s fastest-growing markets.
If you’re a strategic thinker with a passion for B2B marketing innovation, we want to hear from you. Apply today to be part of a forward-thinking organization where your ideas will shape the future of enterprise engagement.
Responsibility
- Strategy Development: Design and execute comprehensive B2B and B2B2C marketing strategies to drive lead generation, customer acquisition, and retention.
- Customer Journey Mapping: Own the end-to-end corporate customer journey, identifying pain points and opportunities for optimization.
- Campaign Leadership: Lead multi-channel campaigns (digital, email, content, events) tailored to enterprise audiences.
- Performance Analysis: Monitor and analyze KPIs, ROI, and engagement metrics to refine strategies and improve conversion rates.
- Stakeholder Collaboration: Partner with sales, product, and creative teams to ensure aligned messaging and seamless execution.
- Market Research: Conduct competitive analysis and trend forecasting to inform data-driven decision-making.
- Team Mentorship: Guide and develop a high-performing marketing team, fostering a culture of innovation and accountability.
- Budget Management: Oversee marketing budgets, allocating resources to maximize impact and efficiency.
Qualifications
- Proven Experience: Minimum 5+ years in B2B or B2B2C marketing, with at least 2 years in a leadership role.
- Strategic Mindset: Ability to develop and implement scalable marketing strategies for enterprise clients.
- Digital Expertise: Proficiency in SEO, SEM, marketing automation (e.g., HubSpot, Marketo), and CRM systems.
- Analytical Skills: Strong data interpretation abilities with experience in Google Analytics, Tableau, or similar tools.
- Leadership: Demonstrated success in managing teams, vendors, and cross-functional projects.
- Communication: Exceptional written and verbal communication skills for stakeholder engagement.
- Industry Knowledge: Familiarity with media, publishing, or digital transformation sectors is a plus.
- Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced certifications are advantageous.