job description
Join PT Luxen Makmur Sejahtera as a Marketing Communications Specialist and play a pivotal role in shaping the brand’s voice across digital and traditional channels. Based in the vibrant hub of Canggu, Bali, you will develop and execute innovative marketing strategies to elevate brand awareness, drive engagement, and support business growth through impactful campaigns, events, and exhibitions.
This is a unique opportunity to blend creativity with data-driven insights, working in a dynamic environment where your ideas will directly influence the company’s market presence. Whether through social media storytelling, offline activations, or strategic partnerships, you’ll craft compelling narratives that resonate with diverse audiences.
Ideal for a proactive, results-oriented professional with a passion for marketing and a knack for turning concepts into measurable success. If you thrive in collaborative settings and are eager to make your mark in a growing organization, we’d love to hear from you.
Responsibility
- Develop and implement comprehensive marketing strategies to enhance brand visibility and engagement across online and offline platforms.
- Plan, execute, and monitor multi-channel campaigns (social media, email, print, etc.) to drive lead generation and customer acquisition.
- Organize and oversee events, exhibitions, and trade shows to strengthen brand presence and foster industry relationships.
- Create and curate high-quality content (copy, visuals, videos) aligned with brand guidelines and audience preferences.
- Collaborate with cross-functional teams (sales, product, design) to ensure consistent messaging and campaign alignment.
- Analyze performance metrics (KPIs, ROI, engagement rates) and provide actionable insights to optimize future initiatives.
- Manage media relations and partnerships to secure coverage and amplify brand reach.
- Stay ahead of industry trends and competitive landscapes to identify new opportunities for growth.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in marketing communications, brand management, or a similar role.
- Proven track record of successful campaign execution and measurable impact on brand awareness.
- Strong written and verbal communication skills in English (additional Indonesian language skills are a plus).
- Proficiency in digital marketing tools (e.g., Google Analytics, Meta Ads Manager, CRM software).
- Experience with content creation (social media, blogs, press releases) and basic graphic design (Canva, Adobe Suite).
- Excellent project management and organizational skills with the ability to handle multiple deadlines.
- Creative thinker with a data-driven mindset and a passion for storytelling.