job description
Join AEON as a Mall Marketing Manager in the vibrant heart of Bali, where you’ll lead strategic marketing initiatives to drive foot traffic, enhance brand visibility, and foster strong business partnerships. This dynamic role combines business relations, administrative oversight, and advertising expertise to create impactful campaigns that resonate with diverse audiences in one of Southeast Asia’s most thriving retail hubs.
As a key player in AEON’s marketing team, you’ll collaborate with cross-functional departments to develop data-driven strategies, manage vendor relationships, and execute high-impact promotional activities. Your leadership will shape the mall’s market positioning, ensuring alignment with AEON’s global standards while tailoring approaches to Bali’s unique cultural and commercial landscape.
Ideal for a results-oriented professional with a passion for retail marketing, this position offers the chance to innovate in a fast-paced environment, leveraging Bali’s booming tourism and local commerce to deliver measurable growth.
Responsibility
- Strategic Marketing Leadership: Develop and implement comprehensive marketing plans to boost mall visibility, customer engagement, and tenant satisfaction.
- Business Partnership Management: Cultivate and maintain relationships with key stakeholders, including retailers, vendors, and local businesses to drive collaborative promotions.
- Advertising Campaigns: Oversee the creation and execution of multi-channel advertising (digital, print, OOH) to maximize reach and ROI.
- Event Coordination: Plan and execute high-impact events, launches, and seasonal campaigns to attract diverse demographics.
- Administrative Oversight: Manage marketing budgets, contracts, and compliance with AEON’s policies and local regulations.
- Data Analysis & Reporting: Monitor KPIs (foot traffic, sales, engagement) and present insights to optimize strategies.
- Cross-Functional Collaboration: Work with operations, leasing, and customer service teams to ensure cohesive brand messaging.
- Local Market Adaptation: Tailor global marketing strategies to align with Bali’s cultural nuances and consumer trends.
Qualifications
- Bachelor’s Degree: In Marketing, Business Administration, Communications, or a related field.
- Proven Experience: Minimum 5 years in marketing management, preferably in retail, mall operations, or FMCG sectors.
- Leadership Skills: Demonstrated ability to lead teams and manage multi-stakeholder projects.
- Business Acumen: Strong negotiation and vendor management skills with a track record of successful partnerships.
- Digital & Traditional Marketing: Proficiency in digital tools (SEO, social media, email) and traditional media planning.
- Analytical Mindset: Ability to interpret data and translate insights into actionable strategies.
- Cultural Awareness: Experience or deep understanding of Indonesian/Balinese market dynamics.
- Language Proficiency: Fluent in English; proficiency in Bahasa Indonesia is a plus.