job description
Join PMG Asia Pacific as a Creative Director – Integrated Marketing in the vibrant heart of Bali, where innovation meets paradise. This is your chance to inspire, create, and impact at a global scale while shaping groundbreaking campaigns that redefine brand storytelling across digital, social, and traditional channels.
As the visionary leader of our creative team, you’ll blend strategic thinking with bold, data-driven creativity to elevate our clients’ presence in APAC and beyond. From concept to execution, you’ll collaborate with cross-functional teams to deliver seamless, high-impact marketing solutions that captivate audiences and drive measurable results.
Bali’s dynamic environment—from the creative hubs of Canggu and Ubud to the luxury markets of Nusa Dua—offers the perfect backdrop for a role that demands both artistic brilliance and business acumen. Whether you’re pitching to C-suite executives or mentoring rising talent, your work will leave a lasting legacy in the world of integrated marketing.
Responsibility
- Creative Vision & Leadership: Define and execute the creative direction for multi-channel campaigns, ensuring alignment with brand identity and business objectives.
- Cross-Functional Collaboration: Partner with marketing, digital, and product teams to develop cohesive, 360-degree strategies that amplify brand messaging.
- Campaign Development: Oversee the end-to-end creative process—from ideation and storytelling to design, copy, and asset production—for digital, social, OOH, and experiential marketing.
- Client & Stakeholder Management: Present concepts and strategies to senior clients, translating complex ideas into compelling, actionable insights.
- Team Mentorship: Lead and inspire a team of designers, copywriters, and strategists, fostering a culture of innovation and continuous improvement.
- Trend & Market Analysis: Stay ahead of industry trends, consumer behavior, and competitive landscapes to inform creative strategies.
- Performance Optimization: Use data and analytics to refine campaigns, ensuring they deliver ROI and exceed KPIs.
- Brand Guardianship: Uphold brand consistency across all touchpoints while pushing creative boundaries.
Qualifications
- Proven Experience: 8+ years in creative leadership roles within integrated marketing, advertising, or a related field, with a portfolio showcasing award-winning work.
- Strategic Mindset: Ability to balance big-picture thinking with hands-on execution, connecting creative ideas to business outcomes.
- Industry Expertise: Deep understanding of digital marketing, social media, content creation, and emerging technologies (e.g., AI, AR/VR).
- Leadership Skills: Experience managing and developing high-performing creative teams in fast-paced, collaborative environments.
- Client-Facing Excellence: Strong presentation and negotiation skills, with the ability to build trust with C-level stakeholders.
- Technical Proficiency: Fluency in Adobe Creative Suite, Figma, or similar tools, and familiarity with CMS, CRM, and marketing automation platforms.
- Cultural Agility: Adaptability to work in a diverse, international setting, with sensitivity to regional nuances in APAC markets.
- Education: Bachelor’s degree in Marketing, Design, Communications, or a related field (Master’s or MBA a plus).