job description
Join Curtin University Singapore as a Marketing and Communications Manager and lead the development and execution of our brand strategy in the dynamic Southeast Asian market. This remote role allows you to work from the vibrant hubs of Canggu, Ubud, Denpasar, or other Bali locations, offering a unique blend of professional growth and lifestyle flexibility.
As the driving force behind our marketing initiatives, you will craft compelling narratives, manage multi-channel campaigns, and enhance our university’s reputation across digital and traditional platforms. Your strategic vision will attract prospective students, engage alumni, and strengthen partnerships with industry leaders.
This is a rare opportunity to shape the future of international education while enjoying Bali’s inspiring environment. If you’re a creative thinker with a passion for storytelling and a track record in higher education or global branding, we’d love to hear from you.
Responsibility
- Develop and implement a comprehensive brand strategy for Curtin Singapore, aligning with the university’s global mission and local market needs.
- Lead multi-channel marketing campaigns (digital, social, print, and events) to boost student enrollment and institutional visibility.
- Create and oversee content production, including website copy, brochures, videos, and social media assets, ensuring brand consistency.
- Manage public relations and media outreach, cultivating relationships with journalists, influencers, and industry partners.
- Analyze market trends and competitor benchmarks to refine marketing strategies and measure ROI.
- Collaborate with admissions, academic, and student services teams to align messaging and enhance the student experience.
- Organize and promote university events, open days, and webinars to engage prospective students and stakeholders.
- Monitor and report on KPIs (e.g., lead generation, conversion rates, engagement metrics) to optimize performance.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree is a plus.
- Minimum 5 years of experience in marketing and communications, preferably in higher education, EdTech, or international organizations.
- Proven track record in brand management, digital marketing, and campaign execution.
- Exceptional written and verbal communication skills in English; additional languages are advantageous.
- Proficiency in SEO, SEM, Google Analytics, and social media platforms (LinkedIn, Instagram, Facebook).
- Experience with CRM systems (e.g., HubSpot, Salesforce) and marketing automation tools.
- Strong project management and stakeholder engagement abilities.
- Ability to work remotely with a self-driven, results-oriented approach.