job description
Join Nexgen, a dynamic and innovative marketing agency, as our Key Opinion Leader (KOL) Strategy Supervisor and play a pivotal role in shaping influencer marketing campaigns that drive brand awareness and engagement. Based in the vibrant and culturally rich island of Bali (with opportunities in Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung), you will lead a team of strategists to create impactful KOL partnerships that resonate with audiences across Indonesia and beyond.
In this role, you will collaborate with cross-functional teams, including digital marketing, content creation, and brand management, to develop data-driven KOL strategies that align with client objectives. Baliâs thriving digital nomad and creative community provides the perfect backdrop for fostering innovative ideas and building authentic connections with influencers. If you are passionate about influencer marketing, thrive in a fast-paced environment, and want to make a tangible impact on brand success, this is the opportunity for you.
Nexgen offers a collaborative work culture, competitive compensation, and the chance to work in one of the worldâs most sought-after destinations. Whether youâre based in the bustling streets of Canggu or the serene landscapes of Ubud, youâll enjoy a work-life balance that blends professional growth with the unique lifestyle Bali has to offer.
Responsibility
- Lead the development and execution of KOL strategies to enhance brand visibility and engagement for clients across diverse industries.
- Identify, negotiate, and manage relationships with key influencers, ensuring alignment with brand values and campaign goals.
- Collaborate with content creators, digital marketers, and brand teams to create cohesive and high-impact influencer campaigns.
- Monitor and analyze campaign performance using metrics such as reach, engagement, and conversion rates, providing actionable insights for optimization.
- Stay updated on industry trends, emerging platforms, and best practices in influencer marketing to ensure innovative and effective strategies.
- Supervise a team of KOL strategists, providing guidance, mentorship, and performance feedback to drive team success.
- Work closely with clients to understand their objectives, present campaign proposals, and deliver measurable results.
- Manage budgets and timelines for KOL campaigns, ensuring efficient resource allocation and on-time delivery.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum of 4-5 years of experience in influencer marketing, digital marketing, or brand management, with at least 2 years in a supervisory role.
- Proven track record of developing and executing successful KOL campaigns that drive brand awareness and engagement.
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and their role in influencer marketing.
- Excellent communication, negotiation, and relationship-building skills, with the ability to engage effectively with influencers and clients.
- Analytical mindset with experience using tools like Google Analytics, social media insights, and influencer marketing platforms to measure campaign performance.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Fluency in English and Bahasa Indonesia is required; additional languages are a plus.