job description
At Yokly, weâre redefining marketing by focusing on what truly matters: full-funnel growth. Unlike traditional roles that stop at lead generation, this position empowers you to build, optimize, and scale the entire customer journeyâfrom awareness to retention.
As our Growth Marketing & CRM Specialist, you wonât just run ads; youâll architect data-driven strategies that convert leads into loyal customers and maximize lifetime value. Youâll leverage CRM tools, automation, and performance marketing to create seamless, high-impact experiences that drive sustainable revenue growth.
If youâre a results-oriented marketer with a passion for analytics, experimentation, and customer-centric growth, this is your chance to make a tangible impact in a dynamic, fast-paced environment. Join us in Bali and help shape the future of digital marketing.
Responsibility
- Full-Funnel Strategy: Design and execute end-to-end marketing campaigns that attract, engage, and convert high-intent leads into paying customers.
- CRM Optimization: Manage and enhance CRM systems (e.g., HubSpot, Salesforce) to segment audiences, personalize communications, and improve retention rates.
- Performance Marketing: Plan, launch, and optimize paid ad campaigns (Meta, Google, TikTok) with a focus on ROI, CAC, and LTV.
- Automation & Workflows: Develop automated email/SMS nurture sequences, lead scoring models, and trigger-based campaigns to scale engagement.
- Data Analysis: Monitor KPIs (conversion rates, churn, CLV) and use insights to refine strategies and allocate budget effectively.
- A/B Testing: Continuously test ad creatives, landing pages, and messaging to identify high-performing variations.
- Collaboration: Work cross-functionally with sales, product, and design teams to align marketing efforts with business goals.
- Reporting: Present performance reports and actionable recommendations to stakeholders.
Qualifications
- 3+ years of experience in growth marketing, digital marketing, or CRM management, preferably in a SaaS, e-commerce, or tech startup.
- Proven track record of driving measurable growth through paid ads, email marketing, or automation.
- Hands-on experience with CRM platforms (HubSpot, Salesforce, Zoho) and marketing tools (Google Analytics, Meta Ads Manager, SEMrush).
- Strong analytical skills with proficiency in Excel/Google Sheets and data visualization tools (Tableau, Power BI).
- Excellent written and verbal communication skills in English for crafting compelling copy and presentations.
- Experience with HTML/CSS basics (for email templates) and SQL (a plus).
- Self-starter mindset with the ability to work independently in a remote or hybrid setting.
- Passion for startup culture and a problem-solving attitude.