job description
Join Arah Environmental Indonesia as a Conversion Rate Optimization (CRO) & Digital Marketing Specialist and play a pivotal role in driving sustainable growth through data-driven marketing strategies. Based in the vibrant hub of Canggu, Bali, you will lead initiatives to enhance user experience, optimize conversion funnels, and boost revenue through innovative digital campaigns.
This is a unique opportunity to blend creativity with analytics, working in a dynamic environment that values environmental consciousness and business excellence. Your expertise in CRO, SEO, and performance marketing will directly impact our mission to expand market reach while maintaining our commitment to sustainability.
If you are passionate about turning insights into action and thrive in a collaborative, fast-paced setting, we invite you to apply and help shape the future of eco-conscious business in Indonesia.
Responsibility
- Develop and implement data-driven CRO strategies to improve website conversion rates, user engagement, and customer retention.
- Conduct A/B testing, heatmap analysis, and user behavior tracking to identify optimization opportunities across digital touchpoints.
- Collaborate with cross-functional teams to align marketing campaigns with SEO best practices and paid media strategies.
- Monitor and analyze KPIs (e.g., CTR, bounce rate, conversion rate) using tools like Google Analytics, Hotjar, and SEMrush.
- Create and optimize landing pages, email sequences, and ad creatives to maximize lead generation and sales.
- Stay updated on industry trends in digital marketing, CRO, and sustainable business practices.
- Prepare detailed reports on campaign performance and present actionable insights to stakeholders.
- Support the development of content marketing strategies to enhance brand authority and organic reach.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field; or equivalent work experience.
- Proven 3+ years of experience in digital marketing, with a focus on CRO, SEO, or performance marketing.
- Proficiency in Google Analytics, Google Tag Manager, A/B testing tools (e.g., Optimizely, VWO), and CRM platforms.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Experience with HTML/CSS basics, WordPress, or other CMS platforms is a plus.
- Excellent written and verbal communication skills in English.
- Creative thinker with a problem-solving mindset and a passion for sustainable business practices.
- Ability to work independently and collaboratively in a remote or hybrid setting.