job description
PT. USTINIAN INVEST INDONESIA is seeking an ambitious and strategic General Manager to lead our growing digital agency operations. As an official partner of TikTok, we are at the forefront of the creator economy and short-form video marketing. The ideal candidate will be a visionary leader capable of scaling operations, driving revenue growth, and fostering long-term client relationships.
In this high-impact role, you will oversee day-to-day operations, ensure the delivery of high-performing TikTok campaigns, and refine our business strategy to maintain a competitive edge in the Indonesian market. You will act as the bridge between creative excellence, data-driven performance, and financial sustainability.
Responsibility
- Develop and execute comprehensive business strategies to scale agency operations and increase market share.
- Oversee end-to-end digital campaign management, ensuring alignment with client KPIs and platform best practices.
- Directly manage high-level client relationships, serving as a trusted advisor to ensure satisfaction and retention.
- Drive revenue growth by identifying new business opportunities and optimizing existing service packages.
- Lead and mentor cross-functional teams, fostering a culture of innovation, performance, and creative collaboration.
- Manage full P&L responsibilities, including budgeting, forecasting, and operational cost optimization.
- Ensure deep integration and compliance with TikTok's ecosystem, maximizing ROI for our diverse portfolio of clients.
Qualifications
- Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field.
- Minimum of 5-7 years of experience in senior management roles within a digital agency or tech startup environment.
- Proven track record of managing and scaling digital advertising campaigns, specifically on TikTok or similar short-form video platforms.
- Strong financial acumen with experience in P&L management and operational efficiency.
- Exceptional leadership skills with a proven ability to build and motivate high-performing teams.
- Deep understanding of the Indonesian digital marketing landscape and creator economy trends.
- Excellent communication and negotiation skills in both Indonesian and English.