job description
Join PT Aman Langgeng Sentosa as a Fashion Marketing Manager in the heart of Bali’s vibrant fashion and digital landscape. This is a unique opportunity to lead high-impact marketing strategies for a dynamic fashion brand, driving growth through SEO, SEM, and digital innovation.
Based in Bali’s most creative hubs—Canggu, Ubud, Denpasar, or surrounding areas—you’ll shape the brand’s voice, amplify its online presence, and connect with a global audience. With a minimum of 3 years in a managerial role (or 5+ as a specialist), you’ll leverage your expertise in search engine optimization, paid advertising, and fashion marketing to elevate our digital footprint and revenue.
Why this role? Bali’s booming fashion industry demands a leader who can blend data-driven strategies with creative storytelling. If you’re passionate about fashion, digital trends, and measurable results, this is your chance to make an impact in one of Southeast Asia’s most exciting markets.
Responsibility
- Develop and execute comprehensive digital marketing strategies (SEO, SEM, PPC, social media) to boost brand visibility and conversions.
- Lead content creation and optimization for fashion campaigns, ensuring alignment with SEO best practices and brand guidelines.
- Manage paid advertising campaigns (Google Ads, Meta Ads) with a focus on ROI and audience targeting.
- Conduct market research and competitor analysis to identify trends, gaps, and opportunities in the fashion industry.
- Collaborate with designers, influencers, and e-commerce teams to create cohesive, high-impact campaigns.
- Monitor and report on KPIs (traffic, engagement, sales) using tools like Google Analytics, SEMrush, or Ahrefs.
- Optimize website and product pages for search engines, user experience, and conversion rates.
- Build and nurture partnerships with fashion bloggers, affiliates, and media outlets to expand reach.
Qualifications
- Minimum 3 years in a Marketing Manager role (or 5+ years as a Marketing Specialist) in the fashion, e-commerce, or digital agency space.
- Proven expertise in SEO and SEM (on-page/off-page optimization, keyword research, backlink strategies).
- Hands-on experience with Google Ads, Meta Ads, and analytics tools (GA4, Search Console, SEMrush).
- Degree in Marketing, Business, or related field (D3 minimum; S1 preferred).
- Strong content marketing and copywriting skills for fashion audiences.
- Experience managing budgets, P&L, and campaign performance metrics.
- Familiarity with e-commerce platforms (Shopify, WooCommerce, or similar).
- Fluent in English (written and verbal); Indonesian language is a plus.