job description
Join Marina Bay Sands in beautiful Bali and elevate your career in the dynamic world of Food & Beverage (F&B) and Social Media. As an F&B Executive with a focus on digital engagement, you’ll blend culinary passion with cutting-edge marketing strategies to create unforgettable guest experiences.
In this role, you’ll collaborate with a team of industry leaders to craft compelling social media campaigns, showcase our world-class dining offerings, and drive brand awareness across digital platforms. Whether you’re capturing the essence of a signature dish or engaging with food enthusiasts online, your creativity will shape how the world perceives our F&B excellence.
Bali’s vibrant hospitality scene offers the perfect backdrop for professionals who thrive in fast-paced, innovative environments. If you’re a foodie with a flair for storytelling and a knack for digital trends, this is your chance to turn passion into a rewarding career.
Responsibility
- Develop and execute social media strategies to promote F&B outlets, including content calendars, influencer collaborations, and paid campaigns.
- Create engaging multimedia content (photos, videos, reels, stories) showcasing culinary experiences, events, and behind-the-scenes insights.
- Monitor and analyze social media performance (engagement, reach, conversions) and adjust strategies to maximize ROI.
- Collaborate with chefs, sommeliers, and F&B teams to highlight unique selling points of menus, promotions, and seasonal offerings.
- Manage community engagement by responding to comments, messages, and reviews in a timely, brand-aligned manner.
- Stay ahead of food and digital marketing trends, proposing innovative ideas to enhance online presence.
- Coordinate with the marketing team to ensure consistency in branding across all digital and traditional channels.
- Assist in organizing and promoting F&B events, pop-ups, and collaborations to drive foot traffic and reservations.
Qualifications
- Bachelor’s degree in Marketing, Hospitality, Communications, or a related field.
- Minimum 2-3 years of experience in social media management, preferably in the F&B or luxury hospitality sector.
- Proven track record of growing social media accounts (Instagram, Facebook, TikTok, LinkedIn) with measurable results.
- Exceptional content creation skills (photography, videography, copywriting) and proficiency in tools like Canva, Adobe Suite, or CapCut.
- Strong understanding of SEO, analytics tools (Google Analytics, Meta Business Suite), and performance metrics.
- Passion for food, beverages, and storytelling with a keen eye for visual aesthetics.
- Excellent communication and project management skills to juggle multiple campaigns.
- Fluency in English; additional languages (e.g., Indonesian, Mandarin) are a plus.