job description
Join PURA BEAUTY INC as our E-Commerce & Performance Marketing Manager and lead the charge in scaling our digital presence across Shopify, Shopee, Lazada, and TikTok Shop. In this dynamic role, youâll develop and execute data-driven strategies to boost sales, optimize ROI, and enhance customer acquisition in the fast-paced beauty and wellness industry.
Based in the vibrant hubs of Bali (Canggu, Ubud, Denpasar, or surrounding areas), youâll collaborate with cross-functional teams to refine our e-commerce ecosystem, leverage performance marketing channels, and stay ahead of industry trends. Your expertise in paid advertising, conversion rate optimization, and multi-platform campaign management will be key to driving sustainable growth.
This is a fully remote opportunity for candidates located in Bali, offering the flexibility to work from paradise while making a tangible impact on a global brand. If youâre passionate about digital marketing, e-commerce innovation, and measurable results, weâd love to hear from you.
Responsibility
- Develop and execute performance marketing strategies across Shopify, Shopee, Lazada, TikTok Shop, and other digital platforms to drive traffic, conversions, and revenue growth.
- Manage paid advertising campaigns (Google Ads, Meta Ads, TikTok Ads, etc.) with a focus on ROI, CAC, and LTV optimization.
- Conduct A/B testing for ad creatives, landing pages, and email marketing to improve conversion rates and user experience.
- Monitor and analyze KPIs (CTR, CPC, CR, ROAS) using tools like Google Analytics, Shopify Reports, and third-party dashboards to inform data-driven decisions.
- Collaborate with the creative and content teams to produce high-converting assets (banners, videos, copy) tailored to each platformâs audience.
- Oversee inventory and pricing strategies on marketplaces to maximize visibility and sales velocity.
- Stay updated on e-commerce trends, algorithm changes, and competitor activities to adapt strategies proactively.
- Build and maintain relationships with platform partners, influencers, and affiliates to expand reach and credibility.
Qualifications
- Bachelorâs degree in Marketing, Business, E-Commerce, or a related field; advanced degrees or certifications (Google Ads, Meta Blueprint, HubSpot) are a plus.
- Minimum 3-5 years of experience in e-commerce management and performance marketing, preferably in the beauty, retail, or DTC space.
- Proven track record of scaling online sales through paid ads, SEO, and marketplace optimization.
- Proficiency in Shopify, Shopee Seller Center, Lazada Seller Center, and TikTok Shop backends.
- Strong analytical skills with experience in Google Analytics, Data Studio, or similar tools to track and interpret performance metrics.
- Excellent project management and communication skills to coordinate with global teams.
- Familiarity with CRM systems (Klaviyo, Mailchimp) and automation tools to enhance customer retention.
- Based in Bali (Canggu, Ubud, Denpasar, etc.) with a stable internet connection and ability to work in a remote, asynchronous environment.