job description
Join Concepcion Midea Inc as a Brand Marketing Assistant Manager for Comfee and play a pivotal role in shaping the brandās presence in the dynamic Indonesian market. Based in the vibrant regions of Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung), you will collaborate with cross-functional teams to develop and execute innovative marketing strategies that drive brand awareness, customer engagement, and revenue growth for Comfeeās premium home appliance products.
This is a unique opportunity to leverage your creativity and analytical skills in a fast-paced, international environment. You will oversee digital and traditional marketing campaigns, manage brand partnerships, and ensure consistent messaging across all channels. With a focus on data-driven decision-making, you will monitor market trends, analyze consumer behavior, and refine strategies to stay ahead of the competition.
If you are a passionate marketer with a knack for storytelling and a desire to make an impact in a global brand, we invite you to apply and be part of our mission to deliver exceptional value to customers in Indonesia and beyond.
Responsibility
- Develop and implement brand marketing strategies for Comfee products tailored to the Indonesian market, aligning with global brand guidelines.
- Lead digital marketing campaigns (social media, SEO, email, and content marketing) to enhance brand visibility and engagement.
- Collaborate with sales, product, and creative teams to create compelling marketing materials, including brochures, videos, and online content.
- Manage brand partnerships and sponsorships to expand Comfeeās reach and credibility in the region.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights.
- Monitor and report on KPIs and ROI of marketing initiatives, using data to optimize performance.
- Organize and execute events, product launches, and trade shows to promote Comfeeās offerings.
- Ensure brand consistency across all touchpoints, including packaging, advertising, and customer communications.
Qualifications
- Bachelorās degree in Marketing, Business, Communications, or a related field. Masterās degree is a plus.
- Minimum 5 years of experience in brand marketing, preferably in the consumer goods or home appliance industry.
- Proven track record of developing and executing successful marketing campaigns with measurable results.
- Strong understanding of digital marketing tools (Google Analytics, SEO/SEM, social media platforms, and CRM systems).
- Excellent communication, presentation, and project management skills.
- Fluency in English (written and spoken); proficiency in Bahasa Indonesia is a significant advantage.
- Creative thinker with a data-driven approach to decision-making.
- Ability to work in a fast-paced, multicultural environment and manage multiple priorities.