job description
Join Frasers Property as an Assistant Manager, Creative Development and play a pivotal role in shaping innovative marketing strategies for our luxury hotels and serviced residences across Southeast Asia and Australia. Based in the vibrant hub of Bali, you will collaborate with cross-functional teams to drive brand awareness, customer engagement, and revenue growth through cutting-edge creative campaigns.
This is a unique opportunity to blend your passion for hospitality with strategic marketing expertise, working in one of the worldâs most dynamic and culturally rich destinations. Your creative vision will help elevate our properties into must-visit destinations, while leveraging digital and traditional channels to captivate global audiences.
If you thrive in a fast-paced, international environment and have a knack for crafting compelling narratives, we want to hear from you. This role offers the chance to make a tangible impact while enjoying the unparalleled lifestyle of Bali.
Responsibility
- Develop and execute data-driven marketing strategies to enhance brand visibility and revenue for hotels and serviced residences in Southeast Asia and Australia.
- Lead creative campaign conceptualization, from ideation to execution, ensuring alignment with brand guidelines and business objectives.
- Collaborate with regional teams to localize campaigns, adapting content for diverse markets while maintaining a cohesive global brand identity.
- Oversee digital marketing initiatives, including social media, email marketing, and SEO/SEM, to drive engagement and conversions.
- Monitor and analyze campaign performance using KPIs, providing actionable insights to optimize future strategies.
- Manage relationships with external agencies, vendors, and influencers to amplify reach and credibility.
- Coordinate with sales and revenue teams to ensure marketing efforts directly support revenue goals.
- Stay ahead of industry trends in hospitality marketing, proposing innovative ideas to keep the brand competitive.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field; Masterâs degree is a plus.
- Minimum 5 years of experience in marketing, preferably within the hospitality, real estate, or luxury service sectors.
- Proven track record in developing and executing successful marketing campaigns across multiple regions.
- Strong project management skills, with the ability to handle multiple deadlines in a fast-paced environment.
- Excellent written and verbal communication skills in English; additional languages (e.g., Mandarin, Bahasa Indonesia) are advantageous.
- Proficiency in digital marketing tools (e.g., Google Analytics, Meta Ads Manager, CRM systems) and design software (e.g., Adobe Creative Suite) is a plus.
- Creative thinker with a strategic mindset and a passion for storytelling.
- Willingness to travel occasionally within Southeast Asia and Australia for collaborations and site visits.