job description
Join White Restaurant as our next Marketing Manager and lead the charge in crafting innovative, data-driven marketing strategies to amplify our brand’s voice across Bali’s most vibrant destinations. In this pivotal role, you’ll blend creativity with analytics to drive customer engagement, boost sales, and position White Restaurant as a culinary and lifestyle leader in Southeast Asia’s competitive hospitality market.
From the digital-savvy streets of Canggu to the cultural heart of Ubud, your campaigns will resonate with diverse audiences—locals and international travelers alike. Leverage your expertise in social media marketing, SEO, and brand storytelling to create unforgettable experiences that turn first-time diners into loyal advocates. With a generous salary range of $4,500–$6,500/month, this is your opportunity to grow with a brand that values innovation, collaboration, and impact.
If you’re a strategic thinker with a passion for food, culture, and cutting-edge marketing, we want to hear from you. Apply today and help shape the future of dining in Bali!
Responsibility
- Develop and execute comprehensive marketing strategies to enhance brand visibility, drive foot traffic, and increase revenue across all White Restaurant locations in Bali.
- Lead digital marketing campaigns, including SEO/SEM, email marketing, and paid social media (Meta, Instagram, TikTok, Google Ads) to maximize ROI.
- Create and manage content calendars for social media, blogs, and promotional materials, ensuring alignment with brand voice and seasonal trends.
- Collaborate with influencers, food bloggers, and local partners to expand reach and foster community engagement.
- Analyze performance metrics (Google Analytics, social insights) and adjust strategies to optimize conversion rates and customer retention.
- Oversee brand consistency across all channels, from in-store promotions to online platforms, including website and app interfaces.
- Plan and execute events and promotions (e.g., pop-ups, loyalty programs) to attract new customers and reward existing ones.
- Work closely with the culinary and operations teams to highlight menu innovations and seasonal offerings through compelling storytelling.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or hospitality-focused certification is a plus.
- 5+ years of experience in marketing, preferably in the hospitality, F&B, or luxury lifestyle sectors.
- Proven track record of successful campaign management, with measurable results in lead generation, engagement, and sales growth.
- Expertise in digital tools (Google Analytics, Meta Business Suite, Canva, Mailchimp) and SEO best practices.
- Exceptional written and verbal communication skills in English; proficiency in Indonesian or other languages is advantageous.
- Strong project management and budgeting skills, with the ability to prioritize high-impact initiatives.
- Creative mindset with a data-driven approach—able to balance intuition with analytics.
- Experience working in multicultural environments and adapting strategies for diverse audiences.