job description
Join Army Navy Burger + Burrito, a leading name in the Quick Service Restaurant (QSR) industry, as a Drive-Thru Marketing Specialist in the vibrant heart of Bali, Indonesia!
We’re on the hunt for a dynamic and creative marketing professional with hands-on experience in drive-thru operations to elevate our brand’s presence and customer engagement. In this role, you’ll develop and execute data-driven marketing strategies tailored to the fast-paced drive-thru environment, ensuring seamless customer experiences while boosting sales and loyalty.
If you’re passionate about food service innovation, digital marketing, and operational efficiency, this is your chance to make an impact in a high-energy, customer-centric setting. Bali’s thriving hospitality scene offers the perfect backdrop for a career that blends creativity with results.
Why Apply? Competitive salary, a collaborative team, and the opportunity to shape the future of QSR marketing in one of Southeast Asia’s most exciting markets.
Responsibility
- Develop and implement targeted marketing campaigns for drive-thru customers, including digital, in-store, and promotional strategies.
- Analyze drive-thru sales data and customer behavior to optimize menu offerings, upsell opportunities, and operational flow.
- Collaborate with the operations team to enhance drive-thru efficiency, speed of service, and customer satisfaction.
- Create and manage social media and email marketing content tailored to drive-thru audiences, including loyalty programs and limited-time offers.
- Monitor competitor activities in the QSR space and recommend innovative tactics to stay ahead.
- Coordinate with third-party delivery platforms to integrate drive-thru marketing with online ordering systems.
- Train and mentor drive-thru staff on promotional scripts, upselling techniques, and brand messaging.
- Track and report on KPIs such as drive-thru wait times, order accuracy, and campaign ROI.
Qualifications
- Bachelor’s degree in Marketing, Business, Hospitality, or a related field.
- Minimum 2 years of experience in marketing, preferably in the QSR, fast food, or hospitality industry.
- Proven track record in drive-thru operations or customer service optimization.
- Strong analytical skills with proficiency in data tools (e.g., Excel, Google Analytics, POS systems).
- Excellent communication and project management skills to collaborate across teams.
- Experience with digital marketing (social media, SEO, email campaigns) is a plus.
- Creative thinker with a customer-first mindset and a passion for the food industry.
- Ability to work in a fast-paced environment and adapt to changing priorities.