job description
Join Shopee, Southeast Asia’s leading e-commerce platform, as a Digital Marketing Specialist for our ShopeeFood Homepage Project in beautiful Bali! This is a unique opportunity to drive impactful marketing strategies that enhance user engagement and visibility for one of the region’s fastest-growing food delivery services.
As part of our dynamic Regional Marketing team, you will conceptualize and execute cutting-edge go-to-market campaigns, optimize digital touchpoints, and collaborate with cross-functional teams to deliver seamless, high-conversion user experiences. Your work will directly contribute to increasing ShopeeFood’s market penetration and brand loyalty across Indonesia.
Based in Bali’s vibrant tech and creative hubs—such as Canggu, Ubud, or Denpasar—you’ll thrive in a fast-paced, innovative environment while enjoying the island’s work-life balance. If you’re passionate about digital marketing, data-driven decision-making, and creating campaigns that resonate with millions, this role is for you!
Responsibility
- Develop and execute data-driven marketing strategies to boost ShopeeFood’s homepage engagement, conversions, and user retention.
- Collaborate with design, product, and engineering teams to optimize the user journey and A/B test homepage layouts, CTAs, and promotional banners.
- Create and manage performance marketing campaigns (SEO, SEM, social media, email) to drive traffic and app downloads.
- Analyze user behavior metrics (e.g., bounce rates, session duration) and iterate on strategies to improve KPIs.
- Localize content and campaigns for Indonesian audiences, ensuring cultural relevance and alignment with ShopeeFood’s brand voice.
- Monitor competitor activities and market trends to identify opportunities for differentiation and growth.
- Prepare weekly/monthly reports on campaign performance, ROI, and actionable insights for stakeholders.
- Work closely with influencers, affiliates, and partners to amplify ShopeeFood’s visibility through co-marketing initiatives.
Qualifications
- 3+ years of experience in digital marketing, preferably in e-commerce, food delivery, or tech industries.
- Proven track record of driving user growth through SEO, paid ads (Google/Facebook), or content marketing.
- Proficiency in analytics tools (Google Analytics, Mixpanel, Tableau) and A/B testing platforms (Optimizely, VWO).
- Strong understanding of UI/UX principles and how they impact conversion rates.
- Excellent written and verbal communication skills in English; Bahasa Indonesia is a plus.
- Creative thinker with a problem-solving mindset and the ability to work in a fast-paced, agile environment.
- Experience with CRM tools (e.g., HubSpot, Mailchimp) and marketing automation.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.