job description
Join PT Tanahmas Berkah Raharja, a leading name in real estate and property development, as we expand our digital footprint in Bali’s most dynamic markets—Canggu, Ubud, Denpasar, and beyond. We’re seeking a Digital Marketing Specialist to craft and execute data-driven strategies that elevate brand visibility, engage high-intent audiences, and drive property sales through innovative digital channels.
In this role, you’ll leverage cutting-edge tools and analytics to optimize campaigns across social media, SEO, email, and paid advertising. Your expertise will shape how we connect with buyers, investors, and partners in Bali’s competitive real estate landscape. If you’re passionate about blending creativity with performance marketing in the property sector, this is your opportunity to make an impact.
Based in the vibrant heart of Bali, you’ll collaborate with a forward-thinking team to transform digital touchpoints into measurable business growth. From luxury villas to commercial developments, your work will directly influence how we position and sell premium properties in one of Southeast Asia’s most sought-after markets.
Responsibility
- Develop and execute data-driven digital marketing strategies to boost brand awareness, lead generation, and property sales.
- Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn) with a focus on ROI and conversion tracking.
- Create and curate engaging content (social media, blogs, videos, email) tailored to real estate audiences in Bali.
- Conduct market and competitor research to identify trends, opportunities, and gaps in the property sector.
- Monitor and analyze KPIs (traffic, engagement, CTR, conversions) using tools like Google Analytics, SEMrush, or HubSpot.
- Collaborate with sales and development teams to align marketing efforts with property launches and promotions.
- Implement SEO best practices to improve organic search rankings for property listings and company websites.
- Build and nurture email marketing funnels to nurture leads and drive repeat engagement.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience (2+ years) in digital marketing, preferably in real estate, property, or construction.
- Strong proficiency in Google Ads, Meta Ads Manager, SEO tools, and analytics platforms.
- Excellent content creation skills (copywriting, graphic design basics, or video editing is a plus).
- Experience with CRM systems (e.g., HubSpot, Salesforce) and marketing automation tools.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Fluency in English (written and verbal); Indonesian language skills are a plus.
- Creative, proactive, and able to work in a fast-paced, target-driven environment.