job description
Join Ciputra Mitra Hospital as a Digital Marketing Specialist and drive our online presence to new heights in Bali’s thriving healthcare sector. This role offers a unique opportunity to develop and execute cutting-edge digital marketing strategies that enhance patient engagement, brand visibility, and lead generation in a dynamic, fast-paced environment.
As part of our mission to deliver exceptional healthcare services, you will leverage data-driven insights to optimize campaigns across multiple digital channels, including social media, SEO, email marketing, and paid advertising. Your expertise will play a pivotal role in positioning Ciputra Mitra Hospital as a leader in medical excellence and patient care in Bali.
Based in Denpasar, this full-time position is ideal for a creative, analytical, and results-oriented professional passionate about making a tangible impact in the healthcare industry through innovative digital solutions.
Responsibility
- Develop, implement, and manage comprehensive digital marketing strategies to increase brand awareness and patient acquisition.
- Oversee SEO/SEM initiatives to improve organic search rankings and drive targeted traffic to the hospital’s website.
- Create and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.) with a focus on ROI and conversion rates.
- Manage and grow the hospital’s social media presence (Instagram, Facebook, LinkedIn, etc.) with engaging, informative content.
- Design and execute email marketing campaigns to nurture leads and retain existing patients.
- Analyze performance metrics using tools like Google Analytics and adjust strategies based on data insights.
- Collaborate with cross-functional teams (medical, PR, and IT) to ensure brand consistency and campaign alignment.
- Stay updated on digital marketing trends and healthcare industry developments to innovate and adapt strategies.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in digital marketing, preferably in the healthcare, medical, or service industry.
- Proven expertise in SEO, SEM, social media marketing, and content creation.
- Strong analytical skills with proficiency in Google Analytics, Meta Business Suite, and Google Ads.
- Excellent written and verbal communication skills in English and Indonesian.
- Experience with CRM tools, email marketing platforms (e.g., Mailchimp), and CMS (e.g., WordPress).
- Creative thinker with a data-driven approach to problem-solving.
- Ability to work independently and collaboratively in a fast-paced environment.