job description
Are you a dynamic leader with a passion for beauty and skincare? PT Gao Feng Indonesia is seeking a KOL Supervisor to spearhead our influencer marketing initiatives in Bali. This is your chance to shape impactful campaigns, lead a talented team of KOL (Key Opinion Leader) specialists, and drive brand growth in one of the most vibrant markets in Southeast Asia.
In this role, you’ll leverage your deep understanding of the beauty industry to identify and collaborate with top-tier influencers, craft data-driven strategies, and ensure every campaign delivers measurable results. Based in the creative hub of Canggu, Bali, you’ll work in a fast-paced, innovative environment where your expertise will directly influence brand visibility and engagement.
If you thrive in a collaborative setting, have a proven track record in KOL management, and are eager to take your career to the next level, we want to hear from you. Join us and be part of a team that’s redefining beauty marketing in Indonesia.
Responsibility
- Lead and mentor a team of KOL specialists to execute high-impact influencer marketing campaigns in the beauty and skincare sector.
- Develop and implement strategic plans to identify, onboard, and manage relationships with key opinion leaders (KOLs) and micro-influencers.
- Collaborate with cross-functional teams (marketing, creative, and sales) to align KOL campaigns with brand objectives and KPIs.
- Monitor and analyze campaign performance using metrics such as engagement rates, reach, and ROI, providing actionable insights for optimization.
- Negotiate contracts, manage budgets, and ensure compliance with brand guidelines and legal requirements for influencer partnerships.
- Stay ahead of industry trends, competitor activities, and emerging platforms to innovate and refine influencer strategies.
- Create compelling content briefs and creative directions for KOL collaborations to ensure brand consistency and authenticity.
- Report campaign results and ROI to stakeholders with clear, data-driven presentations.
Qualifications
- Minimum 3+ years of experience in influencer marketing, KOL management, or digital marketing, with a focus on the beauty/skincare industry.
- Proven track record of successfully managing end-to-end influencer campaigns, from strategy to execution and analysis.
- Strong leadership skills with experience in team management, coaching, and performance evaluation.
- Deep understanding of social media platforms (Instagram, TikTok, YouTube) and analytics tools (e.g., Google Analytics, social listening tools).
- Excellent negotiation, communication, and interpersonal skills to build and maintain relationships with influencers and internal teams.
- Data-driven mindset with the ability to interpret insights and translate them into actionable strategies.
- Fluency in English and Indonesian; additional languages are a plus.
- Based in or willing to relocate to Bali (Canggu, Ubud, Denpasar, or surrounding areas).