job description
Join Kanzen Home, a dynamic and innovative home lifestyle brand, as our Digital Marketing Specialist and become the driving force behind our brand awareness and growth in Baliâs vibrant market. In this role, youâll have the creative freedom to craft and execute high-impact marketing campaigns across digital and traditional channels, blending strategy with storytelling to captivate our audience.
As a key member of our marketing team, youâll collaborate with cross-functional teams to develop and implement data-driven strategies that elevate our brand presence, engage customers, and drive conversions. Whether youâre optimizing social media campaigns, designing email marketing funnels, or analyzing performance metrics, your work will directly impact our growth and success in the competitive home lifestyle industry.
This is an exciting opportunity for a results-driven marketer who thrives in a fast-paced, creative environment. If youâre passionate about branding, digital marketing, and creating meaningful connections with audiences, weâd love to hear from you. Letâs grow together in one of Baliâs most inspiring locationsâCanggu!
Responsibility
- Develop and execute comprehensive digital marketing strategies to enhance brand awareness and drive customer engagement across multiple channels, including social media, email, SEO, and paid advertising.
- Create and manage compelling content for campaigns, ensuring alignment with brand voice and business objectives.
- Collaborate with design and content teams to produce visually appealing and high-converting marketing materials.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and other marketing platforms.
- Optimize digital campaigns based on data insights to maximize ROI and achieve KPIs.
- Manage and grow social media presence, including content planning, community engagement, and influencer partnerships.
- Stay updated on industry trends, emerging technologies, and best practices in digital marketing to keep our strategies innovative and competitive.
- Work closely with sales and product teams to align marketing efforts with business goals and customer needs.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a proven track record of successful campaign management.
- Proficiency in digital marketing tools such as Google Analytics, Meta Ads Manager, Google Ads, and email marketing platforms (e.g., Mailchimp, HubSpot).
- Strong understanding of SEO, SEM, and content marketing strategies.
- Excellent written and verbal communication skills in English, with the ability to craft engaging and persuasive content.
- Creative mindset with a passion for storytelling and brand building.
- Analytical skills to interpret data and translate insights into actionable strategies.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Experience in the home lifestyle, e-commerce, or retail industry is a plus.