job description
Join Vertical Institute as an Assistant Marketing Manager (Digital & Growth) and take the lead in driving impactful marketing initiatives across Baliâs most dynamic regions. This role is perfect for a creative, data-driven professional passionate about crafting end-to-end marketing strategies, from campaign ideation to execution.
You will own the marketing project calendar, overseeing high-impact campaigns, events, and content production to boost customer engagement and brand visibility. With a focus on digital growth, youâll leverage analytics, SEO, and performance marketing to scale our presence in a competitive landscape. Based in Baliâs vibrant hubsâCanggu, Ubud, Denpasar, or beyondâyouâll collaborate with cross-functional teams to deliver measurable results while shaping the future of our marketing efforts.
If you thrive in a fast-paced environment, love storytelling through data, and want to make a tangible impact in a growing organization, this is your opportunity to shine.
Responsibility
- Develop and execute end-to-end digital marketing campaigns, including email, social media, SEO/SEM, and paid advertising to drive lead generation and brand awareness.
- Manage the marketing project calendar, ensuring timely delivery of campaigns, events, and content production while aligning with business goals.
- Analyze performance metrics (e.g., CTR, conversion rates, ROI) and optimize strategies using data-driven insights to improve customer engagement.
- Collaborate with content creators, designers, and external agencies to produce high-quality, on-brand assets (videos, graphics, copy) for multi-channel distribution.
- Monitor industry trends and competitor activity to identify growth opportunities and innovate marketing approaches.
- Coordinate and execute live and virtual events, from planning to post-event analysis, to enhance community engagement.
- Work closely with sales and product teams to ensure alignment between marketing and business objectives.
- Oversee budget allocation for marketing initiatives and report on spend efficiency.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field. Masterâs degree is a plus.
- Minimum 3-5 years of experience in digital marketing, growth marketing, or a similar role, preferably in a fast-paced industry.
- Proven track record of managing successful campaigns across channels like Google Ads, Meta, LinkedIn, and email marketing platforms (e.g., HubSpot, Mailchimp).
- Strong analytical skills with proficiency in Google Analytics, SEMrush, or similar tools to track and interpret data.
- Excellent written and verbal communication skills in English; ability to craft compelling narratives for diverse audiences.
- Experience with content management systems (CMS) and basic graphic design tools (e.g., Canva, Adobe Suite) is advantageous.
- Self-starter with a problem-solving mindset and the ability to work independently in a remote or hybrid setting.
- Familiarity with Baliâs digital landscape or willingness to relocate to one of our key locations (Canggu, Ubud, etc.).