job description
Join Sinar Cemaramas Abadi as a Digital Marketing Specialist in the heart of Bali! This is your chance to drive impactful digital campaigns, elevate brand visibility, and shape the future of online engagement in one of Indonesia’s most dynamic markets.
As a key player in our marketing team, you’ll develop and execute cutting-edge digital strategies, from SEO optimization and social media analytics to content creation and performance marketing. Your expertise will help us connect with audiences, boost conversions, and achieve measurable growth in a fast-paced, creative environment.
Based in Bali’s vibrant hubs—Canggu, Ubud, Denpasar, or surrounding areas—you’ll collaborate with cross-functional teams to align digital initiatives with business goals. Whether you’re refining ad campaigns, analyzing data trends, or crafting compelling narratives, your work will directly influence our brand’s success in the digital landscape.
If you’re passionate about data-driven marketing, thrive in collaborative settings, and want to make your mark in Bali’s booming digital economy, we’d love to hear from you!
Responsibility
- Develop and implement comprehensive digital marketing strategies to enhance brand awareness and lead generation.
- Manage and optimize SEO/SEM campaigns, including keyword research, on-page/off-page SEO, and backlink strategies.
- Create, curate, and schedule engaging social media content across platforms (Instagram, LinkedIn, Facebook, TikTok).
- Monitor and analyze performance metrics (Google Analytics, Meta Insights, etc.) to refine strategies and improve ROI.
- Plan and execute paid advertising campaigns (Google Ads, Meta Ads, etc.) with A/B testing and budget optimization.
- Collaborate with design and content teams to produce high-quality multimedia assets (videos, graphics, blogs).
- Stay ahead of digital marketing trends and competitor activities to identify growth opportunities.
- Report on KPIs (traffic, conversions, engagement) and present insights to stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven 2+ years of experience in digital marketing, SEO, or social media management.
- Proficiency in Google Analytics, SEMrush, Ahrefs, and other marketing tools.
- Strong understanding of content marketing, PPC, and email marketing best practices.
- Excellent written and verbal communication skills in English (Bahasa Indonesia is a plus).
- Creative mindset with a data-driven approach to problem-solving.
- Experience with CRM platforms (HubSpot, Salesforce) and basic graphic design (Canva, Adobe Suite) is advantageous.
- Ability to work independently and in a team, with strong project management skills.