job description
Join PT. Meranti Adi Perkasa as a Digital Marketing Specialist and drive brand growth through innovative, data-driven marketing strategies. Based in the vibrant heart of Canggu, Bali, this role offers a unique opportunity to shape impactful campaigns in a dynamic, fast-paced environment. Enjoy flexible work arrangements, competitive compensation, and a clear path for career advancement in one of Indonesiaâs most exciting industries.
As part of our team, youâll collaborate with cross-functional stakeholders to execute integrated marketing initiatives across digital channels, analyze performance metrics, and optimize strategies for maximum ROI. Whether youâre crafting compelling content, managing social media engagement, or leveraging SEO best practices, your work will directly contribute to our brandâs visibility and revenue growth.
Weâre looking for a creative, analytical, and results-oriented professional who thrives in a collaborative setting. If youâre passionate about digital marketing and eager to make an impact in Baliâs thriving business landscape, weâd love to hear from you!
Responsibility
- Develop and execute comprehensive digital marketing strategies to enhance brand awareness and drive lead generation.
- Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.) to maximize ROI and conversion rates.
- Create engaging content for social media, email marketing, and website blogs aligned with brand voice and SEO best practices.
- Monitor and analyze key performance metrics (CTR, CPC, conversion rates) using tools like Google Analytics and adjust strategies accordingly.
- Collaborate with design and content teams to produce high-quality visual and written assets for campaigns.
- Conduct market research to identify trends, competitor strategies, and opportunities for growth.
- Manage SEO/SEM initiatives to improve organic search rankings and website traffic.
- Build and nurture relationships with influencers, partners, and media outlets to amplify brand reach.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum 2 years of experience in digital marketing, with a proven track record of successful campaigns.
- Proficiency in digital marketing tools (Google Ads, Meta Business Suite, SEMrush, Ahrefs, etc.).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills in English and Bahasa Indonesia.
- Creative thinker with a passion for storytelling and brand building.
- Experience with content management systems (WordPress, Shopify) is a plus.
- Ability to work independently and collaboratively in a fast-paced environment.