job description
Are you a visionary Digital Marketing Manager ready to take ownership of high-impact strategies and lead a dynamic team in the heart of Bali? Be International Marketing is seeking a results-driven leader to spearhead our digital initiatives, combining creative innovation with data-driven decision-making to elevate our brand presence across global markets.
This is not just another marketing roleâitâs an opportunity to shape the future of a growing organization. Youâll design and execute multi-channel campaigns, optimize performance metrics, and mentor a talented team to deliver measurable business growth. With Baliâs vibrant ecosystem as your backdrop, youâll collaborate with cross-functional teams to align digital efforts with overarching business goals.
If you thrive in fast-paced environments, have a passion for cutting-edge digital trends, and are eager to make a tangible impact, this is your chance to lead, innovate, and grow in one of Southeast Asiaâs most exciting markets.
Responsibility
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing to drive brand awareness and lead generation.
- Lead and mentor a high-performing digital team, fostering a culture of creativity, accountability, and continuous improvement.
- Oversee budget allocation and ROI analysis for all digital campaigns, ensuring cost-effective and high-impact spend.
- Collaborate with sales, product, and design teams to align digital initiatives with business objectives and customer needs.
- Monitor and analyze KPIs and performance metrics (e.g., CTR, conversion rates, engagement) to refine strategies and report insights to stakeholders.
- Stay ahead of industry trends and emerging technologies (e.g., AI, automation, programmatic advertising) to maintain a competitive edge.
- Manage vendor and agency relationships, including negotiations, contracts, and deliverables for outsourced projects.
- Optimize the user experience (UX) across digital touchpoints, from website navigation to ad creatives, to maximize conversions.
Qualifications
- 5+ years of experience in digital marketing, with at least 2 years in a managerial role leading teams and strategies.
- Proven track record of scaling digital campaigns with measurable success in lead generation, brand growth, or revenue increase.
- Expertise in SEO/SEM, Google Analytics, Meta Ads, and marketing automation tools (e.g., HubSpot, Marketo).
- Strong analytical and data-driven mindset, with proficiency in tools like Google Data Studio, Tableau, or similar.
- Exceptional leadership and communication skills to inspire teams and present strategies to C-level executives.
- Experience in B2B or B2C marketing within international markets (preferably Southeast Asia).
- Familiarity with CRM systems (e.g., Salesforce, Zoho) and A/B testing methodologies.
- Bachelorâs degree in Marketing, Business, or a related field; certifications (e.g., Google Ads, HubSpot) are a plus.