job description
Join Taylor’s Education Group as a Digital Content Executive in the vibrant heart of Bali! We’re seeking a creative and data-driven professional to craft compelling digital content that elevates our brand, engages diverse audiences, and drives measurable results across multiple platforms.
In this dynamic role, you’ll collaborate with cross-functional teams to develop and execute content strategies that align with our marketing goals. From social media campaigns to SEO-optimized blog posts, your expertise will shape how we connect with students, educators, and partners in the digital space. Bali’s inspiring environment—whether in Canggu, Ubud, or Denpasar—provides the perfect backdrop for innovation and creativity.
If you’re passionate about storytelling, analytics, and staying ahead of digital trends, this is your opportunity to make an impact in a globally recognized education institution. Apply now and be part of a team that values excellence, collaboration, and continuous growth.
Responsibility
- Develop and execute a content strategy aligned with brand voice, marketing objectives, and SEO best practices.
- Create, edit, and optimize high-quality digital content (articles, videos, infographics, social media posts) for various platforms.
- Collaborate with marketing, design, and academic teams to ensure content accuracy and relevance.
- Monitor and analyze content performance using tools like Google Analytics, adjusting strategies to maximize engagement and conversions.
- Stay updated on digital trends, algorithm changes, and emerging platforms to keep content innovative and competitive.
- Manage content calendars and workflows to ensure timely publication and consistency across channels.
- Optimize content for SEO, including keyword research, meta descriptions, and on-page improvements.
- Engage with audiences by responding to comments, messages, and feedback to foster community growth.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum 2-3 years of experience in digital content creation, copywriting, or social media management.
- Proven portfolio of high-impact content (blogs, social media, videos, etc.) with measurable results.
- Strong understanding of SEO principles, keyword research, and content optimization tools (e.g., SEMrush, Ahrefs).
- Proficiency in content management systems (CMS) (e.g., WordPress) and basic graphic design tools (Canva, Adobe Suite).
- Excellent written and verbal communication skills in English; additional languages are a plus.
- Analytical mindset with the ability to interpret data insights and adapt strategies accordingly.
- Creative thinker with a passion for storytelling, branding, and digital innovation.