job description
Join Unihealth-Parañaque Hospital and Medical Center as a Marketing Supervisor / Manager and lead strategic initiatives to elevate our brand presence in the competitive healthcare sector. This role offers a unique opportunity to drive patient engagement, digital marketing campaigns, and community outreach programs in a dynamic, fast-paced environment.
Based in the vibrant hub of Canggu, Bali, you will collaborate with cross-functional teams to develop data-driven marketing strategies, optimize patient acquisition, and enhance our reputation as a trusted healthcare provider. Your expertise in healthcare marketing, combined with your leadership skills, will play a pivotal role in shaping our growth trajectory.
We offer a competitive salary, professional development opportunities, and the chance to make a meaningful impact in the lives of our patients and the community.
Responsibility
- Develop and execute comprehensive marketing strategies to promote hospital services, specialties, and patient care programs.
- Oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing, to increase online visibility and patient inquiries.
- Collaborate with medical and administrative teams to create compelling content (brochures, blogs, videos) that educates and engages target audiences.
- Manage brand reputation through PR initiatives, community partnerships, and patient feedback analysis.
- Analyze market trends and competitor activities to identify opportunities for service expansion and differentiation.
- Plan and coordinate health awareness events, webinars, and open houses to attract new patients and retain existing ones.
- Monitor marketing budgets, ROI, and KPIs to ensure cost-effective and high-impact campaigns.
- Lead and mentor a team of marketing professionals, fostering a culture of creativity, accountability, and continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Master’s degree is a plus.
- Minimum 5 years of experience in marketing, with at least 2 years in a supervisory or managerial role, preferably in the healthcare industry.
- Proven track record in digital marketing, including SEO, PPC, and social media management.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM software, and marketing automation platforms.
- Excellent communication and leadership skills to inspire teams and build stakeholder relationships.
- Experience in healthcare marketing, including knowledge of medical terminology and patient privacy regulations (e.g., HIPAA).
- Creative thinker with a data-driven approach to problem-solving and campaign optimization.
- Ability to work in a fast-paced environment and adapt to evolving industry trends.