job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the vibrant financial services sector, based in Denpasar, Bali. This is a unique opportunity to lead strategic marketing initiatives, drive brand growth, and shape the future of financial solutions in one of Indonesia’s most dynamic markets.
As CMO, you will oversee all marketing, branding, and customer acquisition strategies, ensuring alignment with business objectives. You’ll work closely with executive leadership to develop data-driven campaigns, enhance digital presence, and foster long-term customer relationships. With a competitive salary range of IDR 2.5M – 3.5M per month, plus UMK-based benefits, BPJS (health and employment insurance), performance incentives, and clear career progression, this role offers both financial rewards and professional growth.
Ideal for a visionary leader with a passion for finance and marketing, this position is perfect for those who thrive in fast-paced environments and are eager to make a tangible impact in Bali’s booming financial sector.
Responsibility
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth in the financial services sector.
- Lead digital marketing campaigns, including SEO, SEM, social media, and content marketing, to enhance online visibility and engagement.
- Oversee brand management, ensuring consistency across all channels and aligning messaging with company values and goals.
- Collaborate with sales and product teams to create customer-centric marketing materials and promotional strategies.
- Analyze market trends, competitor activity, and customer insights to refine marketing approaches and identify new opportunities.
- Manage the marketing budget, allocating resources effectively to maximize ROI on campaigns and initiatives.
- Build and maintain strong relationships with media partners, influencers, and industry stakeholders to amplify brand reach.
- Monitor and report on KPIs, providing actionable insights to senior leadership for continuous improvement.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, Finance, or a related field.
- Minimum 5+ years of experience in marketing leadership, preferably in the financial services or fintech industry.
- Proven track record of developing and executing successful marketing strategies that drive measurable business growth.
- Strong understanding of digital marketing tools (Google Analytics, CRM systems, marketing automation platforms).
- Excellent analytical, communication, and leadership skills with the ability to inspire and manage a high-performing team.
- Experience in brand positioning, market research, and customer segmentation.
- Fluency in English and Indonesian; additional languages are a plus.
- Ability to work in a fast-paced, dynamic environment with a results-driven mindset.