job description
Are you a visionary Digital Marketing Lead with a passion for driving brand growth through innovative online strategies? Duta Generasi Mandiri, a dynamic and forward-thinking company, is seeking a talented marketing professional to lead our digital initiatives across Bali’s most vibrant locations – including Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung.
In this pivotal role, you will be the architect of our digital marketing success, crafting and executing data-driven strategies that elevate our brand presence, engage our target audience, and drive measurable business results. You’ll collaborate with cross-functional teams to optimize campaigns, leverage cutting-edge tools, and stay ahead of industry trends in the fast-paced digital landscape.
Bali offers the perfect blend of professional opportunity and lifestyle, with its thriving digital nomad community, stunning landscapes, and rich cultural experiences. If you’re ready to take your career to the next level while enjoying the best of island life, this is the role for you!
Join us and be part of a team that values creativity, innovation, and results. Your expertise will shape the future of our digital marketing efforts and contribute to our continued growth in the region.
Responsibility
- Develop, implement, and optimize comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
- Lead and manage all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising (Google Ads, Meta Ads, etc.).
- Analyze campaign performance using tools like Google Analytics, Google Data Studio, and other marketing platforms to derive actionable insights and optimize ROI.
- Collaborate with internal teams (sales, product, design) to align marketing efforts with business goals and ensure consistent brand messaging.
- Oversee the creation of high-quality, engaging content (blogs, videos, social media posts) that resonates with our target audience and supports SEO objectives.
- Monitor industry trends, competitor activities, and emerging digital marketing technologies to keep our strategies innovative and competitive.
- Manage and mentor a team of digital marketing specialists, fostering a culture of creativity, accountability, and continuous improvement.
- Prepare and present regular reports on KPIs, campaign performance, and marketing ROI to senior management.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- Minimum of 5 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.
- Proven track record of developing and executing successful digital marketing campaigns across multiple channels.
- Strong analytical skills with experience using tools like Google Analytics, Google Ads, Meta Ads Manager, and SEO platforms (e.g., SEMrush, Ahrefs).
- Excellent written and verbal communication skills in English; proficiency in Bahasa Indonesia is a plus.
- Hands-on experience with content management systems (CMS), email marketing platforms (e.g., Mailchimp, HubSpot), and marketing automation tools.
- Creative mindset with the ability to think strategically and execute tactically in a fast-paced environment.
- Experience working in Bali or Southeast Asia is highly desirable, with a strong understanding of local market dynamics.