job description
Are you a seasoned Digital Marketing Head with a passion for driving organic growth through SEO and website optimization? We are seeking a dynamic leader to spearhead our digital marketing efforts in Bali, focusing on enhancing our online presence, increasing organic traffic, and maximizing conversions.
In this role, you will develop and execute cutting-edge SEO strategies, oversee website performance, and lead a team of digital marketing professionals. You will work closely with cross-functional teams to align marketing initiatives with business goals, ensuring sustainable growth and a strong competitive edge.
This is a unique opportunity to join a forward-thinking organization in one of the most vibrant locations in Indonesia. Enjoy a hybrid work environment, comprehensive HMO benefits, free parking, and exciting company events.
Responsibility
- Develop and implement a comprehensive SEO strategy to improve organic search rankings and drive targeted traffic.
- Lead website optimization initiatives, including UX/UI improvements, content strategy, and technical SEO enhancements.
- Conduct in-depth keyword research, competitive analysis, and performance tracking to refine marketing strategies.
- Oversee content creation and distribution, ensuring alignment with SEO best practices and brand messaging.
- Collaborate with web developers, designers, and content teams to enhance user experience and conversion rates.
- Monitor and analyze website performance using tools like Google Analytics, SEMrush, and Ahrefs.
- Stay updated with industry trends and algorithm changes to adapt strategies accordingly.
- Mentor and manage a team of digital marketing professionals, fostering a culture of innovation and continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Digital Media, or a related field.
- Proven experience (5+ years) in digital marketing, with a strong focus on SEO and website growth.
- In-depth knowledge of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and content management systems.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent leadership and team management abilities.
- Experience with A/B testing, conversion rate optimization, and digital advertising is a plus.
- Creative thinker with a strategic mindset and problem-solving skills.
- Fluency in English and strong communication skills.